Marketing Manager Americas (LATAM, USA & Canada)

PEOPLECERT

85d

About The Position

We are seeking a dynamic and results-driven Marketing Manager Americas to lead marketing initiatives across LATAM, the USA, and Canada. This role is pivotal in driving brand awareness, partner engagement, and adoption of LANGUAGECERT qualifications. You will be the strategic driver of both B2B and B2C webinars, promoting thought leadership among partner universities while providing platforms for institutions to showcase their programs to prospective students.

Requirements

• Bachelor’s degree in marketing or related field; Master’s degree preferred.
• Minimum 5 years of proven experience in B2B and B2C marketing, preferably in education, certifications, or language qualifications.
• Demonstrated success running webinars, digital campaigns, and thought leadership initiatives across multiple markets.
• Exceptional written and verbal communication skills in English; additional language skills for LATAM markets a plus.
• Strong understanding of digital marketing tools, platforms, and campaign analytics.
• Excellent organizational, problem-solving, and teamwork skills; metrics-driven with a creative mindset.
• Self-driven, flexible, and able to work in a fast-paced, high-volume environment.
• Attention to detail with a proactive approach to driving results.

Responsibilities

• Implement, monitor, and report on regional marketing plans, ensuring alignment with LANGUAGECERT's global strategy and objectives.
• Design and execute B2B webinars to strengthen university partnerships and B2C webinars showcasing university programs to students.
• Create and adapt compelling marketing content tailored to the Americas market, considering cultural and linguistic nuances across LATAM, USA, and Canada.
• Manage and optimize digital campaigns to drive measurable engagement, registrations, and conversions.
• Oversee regional social media accounts and PR initiatives to maximize brand visibility and credibility.
• Plan and execute online and offline events that drive engagement and promote LANGUAGECERT qualifications.
• Ensure all marketing materials are consistent with brand identity while appealing to regional preferences.
• Analyze trends, competitor activity, and audience behavior to provide actionable insights and inform strategies.
• Work closely with global teams to align marketing activities and campaigns.

Benefits

• Competitive remuneration package.
• Work in an international, dynamic, and fun atmosphere.
• Two free vouchers per year for certifications from PeopleCert's portfolio.
• A huge learning experience working with global best practices.
• Ongoing personal and professional development opportunities.
• 100% Virtual Hiring Process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees