Marketing Lifecycle Manager

CHG Management • Salt Lake City, UT

307d • $91,110 - $176,000 • Remote

About The Position

As the Marketing Lifecycle Manager, you will report to the Lifecycle Marketing Director and will be supporting all CHG brands and the Lifecycle Team to build strategy and execute lifecycle marketing and other automated campaigns across multiple channels (email, push, SMS) using enterprise Marketing Automation platforms. Your primary role will be to support Lifecycle strategy and execution.

Requirements

• Solid knowledge of current email and SMS best practices, deliverability, CAN-SPAM legislation and email success metrics
• Strong Excel skills
• Proven experience owning program management and driving KPI growth through testing and optimization
• Exceptional attention to detail and methodical approach to quality checks
• Possess a deep understanding of email creative best practices to provide solid, data-driven feedback to creative peers
• Proficiency in coding emails using HTML, CSS a plus
• Experience with data management, analysis, presentation, and reporting
• Ability to work collaboratively & effectively with cross-functional partners (Brand, Creative, Data, BI)
• Proactive, self-motivated, flexible and collaborative team player

Nice To Haves

• Experience using Salesforce Marketing Cloud
• Experience using Salesforce CRM
• Experience with a Marketing Orchestration tool (GrowthLoop is a major plus)
• Experience working for a staffing company

Responsibilities

• Build strategy, ideate and execute campaigns and automated journeys across email, push, and SMS
• Work with the Lifecycle Team to create dynamic, personalized email content
• Develop, test, and optimize programs and automation workflows and landing pages, driving the testing roadmap
• Build audience segmentation for campaigns, partnering with Brand to identify target opportunities
• Own and monitor reporting dashboards weekly and monthly to ensure optimal channel performance across KPIs; Partner with Lifecycle Team to maintain
• Present and deliver key insights and data-driven recommendations to inform strategic decisions and future campaigns
• Partner with Lifecycle Communications Team and support program initiatives and other projects as needed
• Work closely with internal stakeholders in Marketing, Brand, Product, Data and Engineering
• Act as the subject matter expert in email marketing and stay up to date on all industry best practices and developments (email, SMS, push) ensuring compliance with all regulations

Benefits

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree