Marketing Leader - Interventional

GE HealthCare • Chicago, IL

1d

About The Position

Partner with business leadership to manage branding, product and/or services promotion, and partner the business to provide functional expertise. Drive customer communications program success in the areas of marketing communications, digital communications & events management. This role is responsible for messaging, advertising, exhibits, and collateral creation. The role is responsible for working with the business product and marketing leadership team members to develop and implement creative tools/techniques enabling sales execution & market acceptance of new products & business initiatives. Works closely with P&L leadership to develop and implement high-level Marketing Communication strategies for initiatives and programs. GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees. At GE HealthCare, we see possibilities through innovation. We’re partnering with our customers to fulfill healthcare’s greatest potential through groundbreaking medical technology, intelligent devices, and care solutions. Better tools enabling better patient care. Together, we are not only building a healthier future but living our purpose to create a world where healthcare has no limits.

Responsibilities

• Develops and manages content and creative for distribution across and off line channels
• Responsible for supporting the integration of product strategy and initiatives into Marketing Communications programs, including high level branding and positioning, cross segment and care area programs in advertising, exhibits, sales collateral, promotion materials, web and customer targeted meetings and events coordinating with distributors, global advertising, exhibits and web teams as needed.
• Coordinating plan implementation through dedicated Marketing Communications support and outside vendor management.
• Ensuring integration of Public Relations and Internal GEHC Communications into planning as appropriate.
• Following-up with teams to determine program success and report program results to marketing.
• Leverage new channels, techniques, and identifying unique, attention getting Marketing Communications strategies (e.g., LinkedIn, virtual booth and customer loyalty clubs) to help meet the marketing objectives for the businesses highest-level projects.
• Integrate with peers to help ensure consistency of approach and integration of best practices.
• Develop simple and relevant strategies from complex marketing objectives and content.
• Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
• Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market
• Uses some judgment and has some ability to propose different solutions outside of set parameters to address more complicated, day-to-day problems with projects, product lines, markets, sales processes, or customers.
• Ability to prioritize information for decision making.
• Uses technical experience and analytical thinking.
• Uses multiple internal and limited external sources outside of own teams to arrive at decisions.

Benefits

• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed