Senior Marketing Leader, Parkinson's

GE HealthCare

10d

About The Position

Our business purpose: We are a purpose-driven team working to drive life-changing clarity in precision diagnostics that helps uncover what’s hidden inside the body – enabling earlier, more confident decisions in the fight against diseases like Alzheimer's, cardiovascular conditions, and cancer. As part of a company that delivers both radiopharmaceutical doses and the PET imaging infrastructure needed to use them, we play a critical role in expanding access to precision diagnostics – for providers, for systems, and most importantly, for patients. What sets us apart is a combination of unmatched clinical expertise, unwavering commitment to advancing science, as well as our deep commitment to showing up with urgency, care, and empathy – helping more people move from uncertainty to understanding. We believe that behind every scan is a heartbeat and behind every heartbeat is a story, and we treat each one like it matters – because lives are shaped in moments like these. Who thrives here: You’ll thrive here if you care deeply – about your teammates, about the people we serve, and about doing what’s right, even when it’s hard. You bring both heart and discipline to your work, with a curiosity to uncover what customers truly need and the courage to make tough calls when clarity is elusive. This is a space where ambiguity is real, decisions carry weight, and collaboration isn’t optional – it’s how we move forward. If you find meaning in building something that matters and supporting others while doing it, you’ll feel at home here.

Requirements

• Technical and clinical marketing and ability to translate clinical unmet need into strategy
• Incorporate advocacy and engagement strategy into marketing plans
• ROMS and ROI for marketing
• Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
• 7+ years of pharmaceutical marketing experience, including product launch and lifecycle management.
• Strong understanding of pharmaceutical markets, including regulatory and market access environments.
• Proven track record of cross-functional team leadership and stakeholder engagement.
• Excellent communication, strategic thinking, and project management skills.
• Neurology therapeutic area experience is required, and prior Parkinson’s disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.
• Exceptional executive presence with the confidence and polish to present effectively to senior leadership.

Nice To Haves

• Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.

Responsibilities

• Lead ongoing marketing strategies, product positioning, and brand development to ensure sustained growth and market share.
• Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement.
• Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration.
• Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies.
• Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals.
• Oversee marketing budgets and ensure cost-effective execution of marketing activities.
• Ensure all marketing activities are compliant with regulatory and corporate guidelines.
• Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend.
• Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands.
• Excellent executive communication and confident presenting to senior leadership.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level