Marketing Lead

Station A

6d • $87,000 - $104,000 • Remote

About The Position

We are looking for a Marketing Lead to own and scale Station A’s marketing engine! This role sits at the intersection of strategy, systems, and storytelling. You will be responsible for generating raised hands, improving sales conversion through brand awareness, and building a credible, consistent market presence for Station A. You will own HubSpot for marketing, lead content strategy and execution, and work closely with sales, product, and leadership to ensure marketing is tightly aligned to revenue and real buyer needs. This is a hands-on role. You will both do the work and define the system.

Requirements

• 6+ years of experience in B2B marketing, ideally in climate, energy, SaaS, or marketplaces
• Deep proficiency with HubSpot for marketing (not just email blasts)
• Strong writer with the ability to explain complex topics clearly and confidently
• Experience owning an editorial calendar and shipping content consistently
• Comfort working cross-functionally with sales, product, and leadership
• Data-literate and comfortable tying marketing work to business outcomes

Nice To Haves

• Experience marketing to enterprise or multi-stakeholder buyers
• Familiarity with clean energy, real estate, infrastructure, or ESG-adjacent markets
• Experience with product marketing and category creation
• Ability to turn raw data into insights and narratives
• Prior experience in a high-growth startup environment

Responsibilities

• Marketing strategy & ownership
• Own Station A’s marketing strategy end-to-end, aligned tightly with revenue goals
• Translate company priorities into focused campaigns and initiatives
• Partner closely with sales, product, and leadership to stay grounded in reality
• Hubspot & marketing operations
• Own HubSpot for marketing: setup, hygiene, segmentation, workflows, and reporting
• Define and manage MQL logic, lead scoring, lifecycle stages, and suppression rules
• Build and maintain nurture campaigns tied to real buyer intent
• Ensure clean handoffs between marketing and sales
• Use data to continuously improve conversion at each stage of the funnel
• Content & editorial leadership
• Own the editorial calendar across:
• Industry thought leadership
• Product and solution marketing
• Data-driven storytelling and insights
• Write and/or edit core content assets, including:
• Blog posts and long-form articles
• Case studies and customer stories
• Website and landing page copy
• Gated content (guides, reports, briefs)
• Ensure content is opinionated, specific, and grounded in real execution
• Data-driven storytelling
• Turn Station A’s platform, bid, and project data into compelling narratives
• Develop insight-led content (e.g. “What 100 RFPs tell us about onsite solar pricing”)
• Work with internal teams to surface patterns, learnings, and proof points
• Balance credibility with clarity — no fluff, no jargon
• Campaigns & distribution
• Plan and execute integrated campaigns across owned, earned, and paid channels
• Support events, conferences, partnerships, and webinars with strong messaging
• Collaborate with demand gen partners where relevant, without losing strategic control
• Ensure distribution is intentional and audience-specific

Benefits

• Remote-friendly work environment (U.S.-based) with co-working space opportunities
• Flexible PTO
• 15 paid holidays annually
• Monthly remote work stipend - $600 per year
• Learning & development budget to support your professional growth - $500 per year
• Comprehensive medical, dental, and vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees