Marketing Lead

Two Circles•New York, NY

18d

About The Position

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world. Overview Two Circles is a global sports and entertainment marketing and technology business that helps rights holders, brands, broadcasters and media companies grow audiences and revenues through data, technology, and consultancy-led marketing. North America is a key growth market for Two Circles, and we’re hiring a Marketing Lead to own and drive our B2B marketing strategy and demand generation across the region. You’ll work closely with the President of the Americas and the Brand Operations Director to ensure marketing directly supports priority growth initiatives, pipeline development, and long-term positioning in North America. The Role You will lead demand generation and digital marketing execution across North America, ensuring marketing activity directly contributes to pipeline growth and long-term brand positioning in the region. You’ll collaborate closely with senior commercial stakeholders while working as part of a global marketing function to localize and execute campaigns effectively in-market.

Requirements

5–7 years’ experience in B2B marketing, ideally within professional services, consultancy, technology, media, or adjacent sectors
Proven experience driving demand generation with measurable pipeline impact
Strong background in positioning, messaging, and go-to-market execution
Hands-on experience across digital channels including paid media, SEO, email, and LinkedIn
Commercially minded, with the ability to connect marketing activity to business outcomes
Comfortable collaborating with senior commercial stakeholders
Data-informed approach to decision-making and performance measurement
Strong written and verbal communication skills
Ability to work across multiple time zones
Willingness to travel between New York, Vancouver, Los Angeles, Kansas City, Miami, and London

Responsibilities

Contribute to and execute Two Circles’ North American B2B marketing strategy in alignment with global priorities
Lead the marketing execution of go-to-market plans across consultancy, technology, marketing services, and sponsorship
Translate strategic priorities into clear value propositions for North American decision-makers
Drive demand generation programs across North America with clear accountability for marketing-sourced pipeline
Plan and optimize integrated campaigns across SEO, paid media, LinkedIn, email, and other relevant channels
Align closely with regional leadership on target accounts, funnel performance, and growth priorities
Continuously test, learn, and improve performance across the funnel
Lead digital marketing planning and execution for North America
Direct activity across website, email, social, SEO, and paid media in partnership with global specialists
Manage allocated digital marketing budget and optimize ROI
Monitor and report on KPIs, using data to guide investment and prioritization
Stay ahead of digital trends, AI developments, and compliance requirements
Lead North American owned channels (web, LinkedIn, social) with a strong B2B focus
Develop thought leadership, case studies, and insight-driven content that demonstrates commercial impact
Support senior leaders with narratives and content that enable relationship-driven sales
Collaborate with global marketing teams to localize campaigns and tentpole moments
Define and track success metrics across demand generation and digital activity
Use performance data and market insight to inform prioritization and future investment
Deliver regular reporting on marketing contribution to pipeline and growth
Partner closely with the Product Marketing Manager to align messaging and go-to-market priorities
Ensure regional insights and performance data inform product positioning and campaign focus