Marketing Lead

Two Circles•New York, NY

About The Position

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world. Two Circles is a global sports and entertainment marketing business that helps rights holders, brands, broadcasters and media companies grow audiences and revenues through data, technology, and consultancy-led marketing. North America is a key growth market for Two Circles, and we’re hiring a Marketing Lead to own and drive our B2B marketing strategy and demand generation across the region. The Role This is a senior, high-impact role for a commercially minded B2B marketer with a strong track record in strategy, demand generation, digital marketing, and professional services environments. You’ll work closely with the President of the Americas and the Brand Operations Director to ensure marketing directly supports priority growth initiatives, pipeline development, and long-term positioning in North America.

Requirements

6–8 years’ experience in B2B marketing, ideally in professional services, consultancy, technology, media, or adjacent sectors
Proven experience driving demand generation with measurable impact
Strong background in positioning, messaging, and go-to-market execution
Comfortable partnering with senior commercial stakeholders
Strategic, collaborative, and commercially minded, with strong written and verbal communication skills
Data-informed approach to decision-making and performance measurement
Ability to work across multiple time zones
Willingness to collaborate with and travel between New York, Vancouver, Los Angeles, Kansas City, Miami and London

Responsibilities

Own and evolve Two Circles’ North American B2B marketing strategy
Develop and execute go-to-market plans across marketing, consultancy, technology, content, and sponsorship
Translate strategy into compelling value propositions for North American decision-makers
Set digital marketing strategy for North America, ensuring effective execution across channels
Direct activity across website, email, social, SEO, and paid media
Own the digital marketing budget and maximize ROI
Monitor and report on KPIs
Stay ahead of digital trends, AI, and compliance requirements
Own demand generation in North America with clear accountability for pipeline and revenue impact
Plan and optimize campaigns across SEO, paid media, LinkedIn, email and other channels
Align with North American senior leadership on funnel performance and account priorities
Lead owned channels (web, social, LinkedIn) with a strong B2B focus
Build thought leadership and case studies that demonstrate tangible commercial impact
Enable senior leadership with content and narratives that support relationship-driven sales
Collaborate with global marketing teams to localize campaigns and tentpole moments
Define and track success metrics across demand gen and digital performance
Use market and performance insights to guide investment and prioritization
Support and manage the Product Marketing Manager (direct report)
Support product marketing strategy and execution sits with the Product Marketing Manager
Use insight and performance data to inform product go-to-market priorities