Marketing Lead, Planning and Analytics

AT&T•Dallas, TX

1d•Onsite

About The Position

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Requirements

Experience in business management, ecommerce, economics, analytics, or financial planning for complex, multi-channel marketing programs, with an emphasis on strategic oversight, risk mitigation, and executive‑level reporting in the telecommunications or technology industry.
Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.
Highly motivated and a strong self-starter
Strong cross collaboration skills with experience partnering with various internal and external stakeholders
Strong written communicator: everyone looks forward to your emails
Superb efficiency and quality under tight deadlines – set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables.
Bachelor’s degree (BS/BA) or advanced degree desired.
5+ years of related experience.

Responsibilities

Integrated, Multi‑Product Marketing Planning Identify gaps, risks, and opportunities across Business Unit marketing plans and recommend data‑driven adjustments to improve outcomes.
Guide integrated planning and budgeting processes to ensure consistency, clarity, and efficiency across the Marketing organization.
Drive continuous improvement of integrated marketing planning capabilities, tools, and workflows.
Budget Management, Optimization & Performance Oversight Monitor marketing spend and performance against forecasts and develop holistic weekly reporting for Marketing and cross‑functional leadership.
Evaluate performance trends, business conditions, and forecast changes to recommend and implement budget adjustments.
Assess and optimize marketing investment effectiveness to maximize return, efficiency, and alignment with business goals.
Cross‑Functional Collaboration & Stakeholder Partnership Build and maintain strong working relationships across Marketing, Finance, Product, and Business Unit teams.
Serve as a trusted strategic partner by providing insights, guidance, and decision support throughout planning and execution.
Facilitate cross‑team alignment to ensure coordinated marketing efforts in support of shared revenue and growth objectives.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone