Marketing Analytics and Data Platforms Lead
About The Position
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description Lead enterprise marketing and analytics initiatives by delivering advanced data insights, owning the Marketing & Analytics Datamart (MAD), and driving modernization to cloud‑based platforms. This role blends hands‑on analytics leadership, data governance, and cross‑functional influence to enable high‑quality, compliant, and scalable data solutions.
Requirements
- Bachelor’s degree in a related field, or equivalent work experience
- Six to eight years of statistical and/or data analytics experience
Nice To Haves
- Advanced experience with analytics and statistical tools (e.g., SQL, SAS, Excel).
- Experience with relational and analytical databases and cloud platforms (e.g., Azure, Databricks, Snowflake).
- Strong background in advanced analytics, predictive modeling, and data visualization.
- Demonstrated leadership in data governance, quality, and risk management.
- Experience supporting marketing analytics and financial services data.
- Strong communication, stakeholder management, and influencing skills.
- Experience operating in agile, highly matrixed environments.
- Strategic analytical thinking
- Executive‑level communication
- Ability to lead through influence
- Sound judgment in complex, regulated environments
Responsibilities
- Lead advanced analytics efforts by integrating large, complex datasets and translating insights into actionable business recommendations.
- Apply statistical and analytical techniques to identify trends, measure outcomes, and inform strategic decisions.
- Present insights clearly to senior stakeholders to drive data‑informed action.
- Serve as functional owner and subject matter expert for the Marketing & Analytics Datamart (MAD).
- Govern platform enhancements, maintenance, data quality, and reliability standards.
- Partner with Risk and Governance teams to ensure audit readiness and compliance with banking policies.
- Lead migration of marketing analytics use cases from on‑prem environments to cloud platforms.
- Promote cloud best practices, scalable patterns, and modern tooling.
- Remove technical and process barriers and guide teams through migration efforts.
- Collaborate extensively with business, analytics, and engineering partners to align data solutions to business needs.
- Manage stakeholder relationships across a matrixed organization.
- Support intake, prioritization, and sequencing of analytics enhancements and migration initiatives.
- Advise on documentation, training, metadata, and onboarding best practices.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
