Marketing Lead- Life Sciences
About The Position
About the Job Description: TransPerfect’s Marketing & Communications team is seeking a full-time Marketing Lead to join our Life Sciences division. This role will serve as a strategic partner to the Life Sciences Marketing Program Manager and play a key part in driving digital marketing strategy, content development, lead generation and nurturing across our life sciences digital program. The ideal candidate is a proactive, results-driven marketer with 5+ years of experience executing and optimizing digital campaigns, developing compelling content, and aligning with cross-functional teams to generate leads and drive measurable business impact. This is a highly collaborative role ideal that will help execute campaigns and shape the direction of our digital strategy—leading performance reviews, aligning with cross-functional teams, and championing scalable, data-driven programs. You’ll play a hands-on role in building full-funnel campaigns and fueling demand by showcasing the value of TransPerfect Life Sciences solutions to various personas across different use cases.
Requirements
- Bachelor's degree in marketing, communications, or a related field
- 5+ years of experience in B2B marketing, preferably in life sciences or healthcare industries
- Proven ability to manage digital campaigns from strategy through execution
- Excellent writing and communication skills
- Strong project management skills and attention to detail
- Familiarity with marketing automation tools (e.g., Monday.com, HubSpot), CRM systems (e.g., Salesforce), and basic design tools (e.g., Canva)
- Analytical mindset with the ability to interpret performance data and optimize accordingly
- Comfortable working across teams and presenting ideas to stakeholders
Responsibilities
- Digital Program Ownership
- Collaborate closely with the Life Sciences Marketing Program Manager to shape and drive the life sciences digital strategy and content
- Own key workstreams across campaign planning, content execution, SEO, lead generation, funnel optimization, and performance reporting
- Act as the go-to lead for digital performance reviews and contribute to program KPIs analysis
- Campaign Performance & Retrospectives
- Lead quarterly marketing performance retrospectives, analyzing what campaigns, messaging, and channels are driving results
- Identify high-performing tactics to scale, and work with the Life Sciences Marketing Program Manager to flag underperforming assets or workflows for revision
- Work cross-functionally to address campaign bottlenecks, audience friction points, and cross-department misalignments
- SEO & Website Strategy
- Drive initiatives to boost domain authority and organic search visibility through content strategy, backlinks, PR coordination, and technical SEO improvements
- Collaborate with the Life Sciences Marketing Program Manager to develop long-term content strategies that support keyword clusters and semantic search
- Collaborate with web and digital marketing teams to ensure our sites are optimized for discoverability and UX
- Lead Generation, Qualification & Funnel Optimization
- Partner with marketing ops and sales to improve lead scoring models, routing processes, and CRM hygiene
- Partner with performance marketing to plan and execute lead generation including drafting, editing, and optimizing content across various campaign types—webinars, nurture series, digital ads, and downloadable resources
- Set clear KPIs for campaigns, track performance, and refine tactics based on analytics
- Align closely with sales enablement to ensure follow-up messaging and documentation are streamlined and effective
- Monitor and report on digital campaign ROI and audience behavior to inform future strategy
- Sales & Stakeholder Collaboration
- Work closely with life sciences sales and subject matter experts to identify marketing needs and messaging priorities
- Stay attuned to industry pain points and customer feedback to inform campaign planning
- Ensure all campaign efforts are aligned with evolving product roadmaps, go-to-market strategies, and commercial goals
- Provide insights on market trends, buyer behavior, and competitive positioning to adjust messaging and targeting
- Cross-Functional Teamwork
- Coordinate with creative, digital, and web teams to bring campaigns to life
- Ensure consistency of messaging, branding, and design across all digital touchpoints
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
