Life Sciences Marketing Coordinator

Kymanox•Morrisville, NC

10d

About The Position

The Marketing Coordinator is part of the Business Solutions and Marketing team and owns the end‑to-end planning and execution of tradeshows and events while supporting full‑funnel digital marketing programs. This role blends event logistics, marketing automation, CRM hygiene, graphic design, and customer feedback programs to drive brand awareness, qualified leads, and client satisfaction. The Coordinator will also work cross-functionally with business development, functional leaders, and project managers to support relationship management and brand engagement, focusing on how the company interacts with clients and strategic partners through events and digital marketing campaigns.

Requirements

The ideal candidate will have a bachelor’s degree in marketing, business administration, or communications with coursework or work-related experience in science or engineering.
2 to 5 years of experience in B2B marketing, preferably in professional services, medtech, or life sciences.
Hands-on experience with CRM platforms (Salesforce preferred) including campaign setup, lead tracking, and basic reporting.
Project management skills: ability to juggle multiple events, deadlines, and stakeholders with strong attention to detail.
Cross-functional collaboration: comfortable partnering with sales, business development, and project teams to align on goals and follow-up.
Proficiency with design tools (Canva, Adobe Creative Cloud, or similar) to create event collateral, one-pagers, and social assets aligned with brand guidelines.
Strong written and verbal communication for drafting emails, social posts, survey questions, and executive summaries.
Experience with MS Office products (Outlook, Excel, PowerPoint, Word) strongly preferred.

Nice To Haves

Experience with marketing automation platforms (HubSpot, Marketing Cloud Account Engagement/Pardot, Marketo, or similar).
Background in customer feedback or survey programs (design, deployment, analysis).
Familiarity with demand generation or nurture campaign workflows.
Experience with Smartsheet.
Experience with Wordpress.
Experience managing event budgets and vendor relationships.
Experience with social media (e.g., LinkedIn).
Knowledge of Technical Writing and drug/device development.

Responsibilities

Plan and execute tradeshows, conferences, and company-sponsored events, including logistics, vendor management, timelines, booth setup, promotional materials, and onsite coordination with attendees.
Collaborate on event budget planning and forecasting in partnership with marketing leadership; track expenses and provide post-event ROI and performance reporting.
Coordinate lead capture and follow-up: set up Salesforce campaigns, ensure accurate lead data entry, and build post-event dashboards to measure impact.
Develop event collateral and sales enablement materials (e.g., booth graphics, one-page handouts, slide decks, swag) aligned with brand guidelines.
Support event-related marketing campaigns, including drafting media kits and social media posts, developing graphics and related email campaigns, and monitoring engagement.
Assist with development and updates of marketing collateral (e.g., one-page handouts/flyers, slide decks, templates, case studies) for use by business development and sales teams.
Support content creation and scheduling (as needed) for company social media (LinkedIn, YouTube, etc.), including drafting posts, coordinating graphics, and responding to comments that foster engagement.
Help maintain the editorial and event calendars to align internal teams on upcoming content, campaigns, and key dates.
Provide general marketing support as needed, including updates to the marketing intranet, company website, graphic refreshes, and coordination with external vendors or partners.
Support marketing reports, including providing data on campaign metrics, updating dashboards, and summarizing performance for leadership and cross-functional teams.
Support CRM data entry and ensure accurate tracking of leads, contacts, and campaigns in Salesforce for timely follow-up and pipeline visibility.
Assist with lead generation and marketing automation workflows, including building email campaigns, updating nurture sequences, managing contact lists, and tracking performance.
Create, distribute, and analyze customer surveys, leveraging data-driven insights to inform business decisions and continuous improvement.
Design and deploy customer feedback processes, including post-project surveys, event feedback forms, and satisfaction touchpoints; summarize insights and recommend improvements to leadership and project teams.
Monitor and analyze survey data and synthesize findings into clear summaries and recommendations for leadership, sales, and project teams; track follow-up actions to improve client retention.
Support the employee advocacy program with brand-aligned lunch-and-learns, internal events, and social sharing initiatives that encourage employees to amplify company content and thought leadership.
Coordinate logistics for client appreciation events or employee gatherings that reinforce relationships and culture.