Marketing Lead - B2B

Advocate Aurora Health • Milwaukee, WI

424d

About The Position

The Marketing Lead at Advocate Aurora Health will spearhead the development and execution of system-level growth, revenue, and reputation strategies, focusing specifically on B2B marketing. This role involves leading integrated marketing strategies across various products and service lines, ensuring effective communication and collaboration with creative teams to produce impactful campaigns. The position is remote-first and requires a strong emphasis on data-driven decision-making and project management to achieve marketing objectives and enhance brand awareness.

Requirements

• Bachelor's Degree in Marketing, Communications, or other business-related field.
• Typically requires 10+ years of experience in branding, advertising, or communications.
• Strong strategic, leadership, and project management skills.
• Ability to manage multiple time-sensitive and deadline-driven projects.
• Persuasive and sales-driven mindset with a creative point of view.
• Experience working in an agency setting and familiarity with creative development best practices.
• Strong interpersonal, communication, and organizational skills.
• Skilled in using presentation, database, spreadsheet, and word processing software.
• Knowledge of the creative and production process for marketing campaign deliverables.
• Critical thinking and problem-solving skills.

Nice To Haves

• Agency and/or retail experience is preferred.
• Health care experience is not required.

Responsibilities

• Lead the development of integrated marketing strategy across products, service lines, and regions with a consumer-first mindset.
• Support brand leadership in the ongoing development, implementation, and management of brand campaigns and cross-channel marketing efforts.
• Provide dynamic leadership to positively impact business initiatives and ensure cross-functional collaboration in achieving marketing objectives.
• Connect with service lines and patient service areas to target audiences with the right message through the right channel at the right time.
• Provide project management support to ensure consistency and identify brand-related opportunities across strategic plans.
• Leverage data and insights to drive strategic and tactical marketing decision-making and optimization.
• Sponsor the development and testing of new, innovative value propositions and programs to build brand awareness and drive demand.
• Establish goals, objectives, performance metrics, and develop appropriate marketing investment levels based on business objectives.
• Continuously improve effectiveness and ROI of marketing investments in relation to the organization's master brand strategy.
• Perform human resources responsibilities for staff including interviewing, promotions, performance evaluations, and employee morale.
• Develop and recommend operating and capital budgets and control expenditures within approved budget objectives.
• Ensure compliance with the organization's Code of Ethical Conduct and relevant policies and regulations.
• Participate in cross-functional teams to further brand and marketing strategies and ensure successful project implementation.
• Monitor project timelines and expenditures to ensure adherence to deadlines and budgets.
• Coordinate with team members and external vendors to direct projects on behalf of the brand team.
• Maintain a high level of knowledge about industry and marketing trends and monitor competitors' marketing activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Hospitals
• Education Level: Bachelor's degree