Marketing Intership

Steel Partners Holdings • Cudahy, WI

2d

About The Position

Lucas Milhaupt continues to expand its digital marketing capabilities to drive
qualified lead generation across core industries including Aerospace,
Automotive, Electrical, and Industrial Manufacturing. To support this growth, we
propose bringing on a Marketing Intern focused on digital lead generation,
marketing automation, and campaign performance analytics.

This internship will provide hands-on experience in real-world B2B marketing
while directly contributing to measurable pipeline growth.

Internship Objective

The primary objective of this internship is to provide practical experience in:

Digital lead generation strategy
Marketing automation execution
Campaign performance reporting
Conversion tracking from lead to opportunity
CRM integration and data

The intern will work closely with the marketing to support ongoing campaigns
while learning the full lifecycle of a B2B lead.

Project Focus: Digital Lead Generation & Automation

1. Campaign Development & Execution

The intern will assist in building and managing digital campaigns that may
include:

Email automation workflows
LinkedIn sponsored campaigns
Trade publication subscriber list campaigns
Landing page and gated content deployment
CTA implementation within blog and website content

They will gain exposure to audience segmentation by industry, geography, and
buyer persona.

1. Marketing Automation Support

Working within our marketing automation and CRM platform, the intern will:

Build automated email sequences
Support lead scoring logic
Track lifecycle stages
Ensure proper UTM tagging and campaign attribution
Maintain database integrity

This provides practical experience in how automation supports scalable lead
generation.

1. Reporting & Performance Analytics

A core deliverable of this internship will be structured campaign reporting.

Email open rates
Click-through rates
CTA views
Form submissions
Conversion of campaign leads into qualified sales opportunities
Pipeline value generated from campaigns

They will prepare monthly performance dashboards and present findings, including
optimization recommendations.

1. Lead-to-Opportunity Conversion Analysis

The intern will work cross-functionally with sales to understand:

Which campaigns generate qualified conversations
What industries convert at the highest rate
Common objections or drop-off points
Time from first touch to opportunity creation

Requirements

• B2B digital marketing strategy
• Industrial lead generation
• Marketing automation platforms
• CRM reporting
• ROI measurement
• Data-driven campaign optimization
• Sales and marketing alignment

Responsibilities

• Assist in building and managing digital campaigns
• Build automated email sequences
• Support lead scoring logic
• Track lifecycle stages
• Ensure proper UTM tagging and campaign attribution
• Maintain database integrity
• Prepare monthly performance dashboards and present findings, including optimization recommendations
• Work cross-functionally with sales to understand which campaigns generate qualified conversations, what industries convert at the highest rate, common objections or drop-off points, and time from first touch to opportunity creation

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees