Part Time Marketing Specialist

Think Academy US•Irvine, CA

32d•$20 - $22•Onsite

About The Position

As a part of our social media marketing team, you will play a pivotal role in our Marketing Department, primarily focusing on generating engaging and relevant content for RED and WeChat. This position involves direct engagement with our core audience - parents, to understand their needs and preferences. The ideal candidate will be responsible for keeping a pulse on trending topics and conducting thorough research to produce key and professional information that resonates with our audience. As a member of our marketing team your responsibilities include:

Requirements

Exceptional communication abilities with a proven track record of effectively engaging with diverse audiences. The ability the listen, understand, and respond to audience needs is paramount.
Outgoing and proactive with a natural flair for initiating and maintaining meaningful conversations.
Strong research capabilities with a knack for identifying relevant, factual, and engaging information.
Believes in the joy and value of helping others, with a collaborative spirit that enhances team efforts.

Nice To Haves

Prior experience in content marketing, especially in managing Xiaohongshu, FaceBook, and IG accounts is highly preferred.
Familiarity with education enrichment and our audience needs is a plus.

Responsibilities

Community Engagement: Regularly communicating with parents through social media platforms to identify their needs, preferences, and feedback.
Trend Analysis: Stay abreast of the latest trends in education and social media to ensure our content is current and engaging.
Research and Development: Conduct detailed research to gather key and professional information that supports our content creation strategy.
Content Creation: Develop and implement a content calendar for Red and WeChat platforms, ensuring a steady stream of high-quality posts that align with our brand voice and audience interests.
Performance Analysis: Monitor the performance of social media content, using insights to refine and adjust strategies for increase engagement and reach.