Marketing Intern - Bass Category Innovation & Trends

Pure Fishing•Columbia, SC

8d•Onsite

About The Position

Ready to turn your passion for bass fishing into real innovation? As a Marketing Intern focused on Bass Category Innovation & Trends, you’ll help uncover what’s next in the world of fishing—from emerging techniques to cutting-edge bait designs. Your insights will directly influence future product development and marketing strategies for leading brands like Berkley and Savage Gear.

Requirements

Passion for bass fishing with strong, hands-on experience on the water
Familiarity with advanced techniques and tools like Forward Facing Sonar (FFS)
Knowledge of tournament bass fishing at various levels
Strong analytical thinking and ability to turn insights into ideas
Effective communication and storytelling skills
A deep curiosity about trends and innovation in bass fishing
Ability to think both analytically and creatively
Strong observational and research skills
Confidence sharing ideas and insights
A proactive mindset and willingness to dive in

Nice To Haves

Exposure to JDM baits and global fishing trends is a plus

Responsibilities

Identify emerging bass fishing techniques, bait styles, and rigging trends across avid and tournament anglers
Analyze trends across setups, line, terminal tackle, bait design, and fishery patterns
Research how trends originate and track how they evolve across regions and angler segments
Translate insights into new product ideas for future innovation pipelines
Support bait ideation and concept development for Berkley and Savage Gear
Recommend new techniques, shapes, and applications based on angler behaviors
Provide input on how to activate trends through marketing and consumer engagement strategies
Capture and document knowledge around fishing setups to support long-term brand strategy
Leverage on-the-water experience and field research to validate trends
Monitor tournament circuits, pro anglers, and competitor products to identify market shifts