Marketing Insights Specialist

Superior Propane•Rochester, NY

32d

About The Position

Reporting to the Customer & Market Insights Manager, the Marketing Insights Specialist is responsible for delivering regionalized customer and market insights that enable targeted, data-driven marketing strategies. This role acts as a bridge between centralized marketing functions and regional operations, ensuring that local market dynamics are reflected in campaign planning and execution. The specialist will support Residential and Small Commercial segments by translating analytics into actionable recommendations and improving campaign effectiveness.

Requirements

Post secondary education in Marketing, Business, Communications, or related field.
3+ years of experience in marketing, market research, or customer insights, ideally in a regional or field-facing role.
Strong analytical skills with ability to interpret data and apply insights to local market strategies.
Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI); comfortable navigating multiple systems and manipulating data into clear formats.
Experience with market research, competitive intelligence, and social listening tools (e.g., Brandwatch, Meltwater, Hootsuite).
Skilled in collaborating with cross-functional teams and presenting insights clearly to technical and non-technical audiences.
Excellent communication, organizational, and project management skills; able to manage multiple priorities and meet deadlines.
Demonstrated ability to take ownership of regional marketing insights and deliver timely, actionable recommendations.

Responsibilities

Leverage market research, profiling and customer data to inform customer growth opportunities.
Translate centralized customer insights into actionable local marketing plans.
Provide market-specific recommendations for campaign targeting and prioritization.
Monitor regional market trends, competitive activity, and demand signals.
Leverage competitive intelligence methods and tools to provide details on changes in the marketplace.
Gather qualitative insights from local sales and operations teams to enhance centralized analysis.
Monitor and evaluate customer research responses and customer survey data to develop concise recommendation.
Present findings to the Customer & Market Insights Manager and cross-functional stakeholders.
Serve as a key connection point between Marketing and regional teams to ensure alignment on priorities and execution.
Collaborate with Brand, Lead Gen, and Marketing Ops to reflect local needs in national plans and materials.
Share insights with regional teams to guide ongoing marketing activity and performance improvement.
Perform other related duties as assigned.