Marketing - HBCU Fellows Program

AMB Group, LLC • Flowery Branch, GA

1d • Onsite

About The Position

ABOUT THE PROGRAM The Atlanta Falcons and Wells Fargo are dedicated to leveling the playing field for HBCU students interested in kicking off careers in Sports & Entertainment. Through our unique partnership with Wells Fargo, students will participate in a paid, 10-week fall semester program, working up to 20 hours per week at Mercedes-Benz Stadium in Atlanta or the Atlanta Falcons Training Facility in Flowery Branch. Fellows gain hands-on experience, mentoring from industry veterans, behind-the-scenes access, and insight into how brands collaborate across sponsorship and brand engagement. Participating HBCUs include Clark Atlanta University, Morehouse College, Morris Brown College, and Spelman College. ABOUT THE ATLANTA FALCONS The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons. WHO WE ARE We use our core values as a compass to guide our decisions because they are our North Star. If we live our core values daily, we know everything else will take care of itself. We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment. We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building. OUR IDEAL CANDIDATES Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding. When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them. Collaborate – Realize that we are better together than we are alone. We achieve much better results when others have the opportunity to add their diverse perspectives. Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve. Engage in Servant Leadership – Put others ahead of yourself even when it’s difficult. Find opportunities to lead by example in the way you pitch in and help others. Giving back to others is at the heart of what we do. Build Relationships – Cultivate trust in relationships by showing respect and sensitivity. Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve. Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests. DEPARTMENT ROLES AND RESPONSIBILITIES The Brand Marketing Department plays a critical role in promoting the Atlanta Falcons, building and maintaining the team's brand, and establishing a positive relationship with fans, the media, and the public. The team works closely with other departments such as Digital, Graphic Design, Email, Ticket Sales and Services, Data and Analytics and Retail to create and execute effective marketing campaigns to generate interest and excitement around the team and its games, and to build and maintain a strong brand image. This includes developing and implementing advertising, promotional, and public relations strategies and fan events to reach the team's target audience. This fellow will have exposure to opportunities such as: Email and SMS marketing Creative input and assistance with Falcons brand marketing campaigns and operations, such as ticket sales marketing or experiential Gameday responsibilities at Atlanta Falcons home games Falcons grassroots marketing initiatives and activations Building excitement and creating unforgettable experiences

Requirements

• Must be a rising Sophomore – Senior, all majors are welcome to apply
• Demonstrated career interest in Sports and Entertainment
• Embody our core values (Put People First, Include Everyone, Lead by Example, Listen and Respond, Give Back to Others, and Innovate Continuously), academic excellence and extracurricular leadership
• Must be enrolled full-time at an Atlanta-based HBCU program at the time of the assignment (Clark Atlanta University, Morehouse College, Spelman College, or Morris Brown College)
• Minimum GPA of 3.0
• Must be a U.S. Citizen or permanent resident
• Weekend availability for home gamedays or grassroots activations
• Administrative Projects and Staff Meetings (Requires in office availability on Tuesdays from 9:00am – 12:00pm, or 1:00pm – 4:00pm)
• This fellow will spend the majority of the fellowship based at Mercedes-Benz Stadium with opportunities to engage at the Atlanta Falcons Training Facility in Flowery Branch, GA.
• Must have access to reliable transportation

Responsibilities

• Email and SMS marketing
• Creative input and assistance with Falcons brand marketing campaigns and operations, such as ticket sales marketing or experiential
• Gameday responsibilities at Atlanta Falcons home games
• Falcons grassroots marketing initiatives and activations
• Building excitement and creating unforgettable experiences

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed