Marketing and Growth Manager for a Multilocation Plastic Surgery and Cosmetic Dermatology Practice

NOVA Plastic Surgery and Dermatology•Ashburn, VA

5d•$90,000 - $120,000

About The Position

NOVA Plastic Surgery & Dermatology is a rapidly growing multi-location aesthetic and dermatology center in Northern Virginia. We are hiring a Marketing & Growth Manager to own the top of our revenue funnel and drive measurable patient acquisition. This is a senior management role responsible for generating new patient leads and ensuring those leads convert into completed consultations. Success in this role is measured primarily by two numbers: • New Qualified Leads Generated • Consultations Completed This position requires someone who thrives on metrics, accountability, and ownership. The Marketing & Growth Manager oversees the full patient acquisition engine across multiple locations. The role manages digital marketing, community partnerships, events, and the intake team to ensure consistent consult growth. This leader will manage the marketing agency, PR Agency, oversee patient coordinators responsible for intake, and build non-digital growth channels such as referrals, partnerships, and community events.

Requirements

5–10 years experience in marketing leadership, business development, or growth operations
Experience managing marketing for aesthetic, wellness, dermatology, or healthcare practices
Proven ability to grow lead volume and consultation bookings
Strong CRM and pipeline management experience
Experience managing marketing agencies and vendors
Highly analytical and metrics-driven

Nice To Haves

Multi-location clinic or medical practice experience
Experience with AesthetiX, GoHighLevel, or similar CRM systems
Experience running events and referral programs

Responsibilities

Track daily lead flow by marketing channel
Monitor lead → consult conversion performance
Ensure rapid follow-up and pipeline management
Identify and correct funnel leakage
Maintain a minimum 65% lead-to-consult conversion rate
Manage and optimize lead generation across channels including: Google SEO and paid search Social media and digital campaigns Referral programs Community partnerships Events and open houses
Monitor campaign performance weekly
Ensure lead quality and pipeline performance
Align marketing activity with clinic capacity
Partnerships with gyms, medical offices, luxury retailers, and local businesses
Community events and brand activations
Open houses and patient education events
Track measurable leads and consults from every initiative
Monitoring lead follow-up performance
Ensuring CRM accuracy
Maintaining pipeline reporting integrity
Improving lead conversion performance