Marketing Generalist

ePromos•Saint Cloud, MN

34d•$50,000 - $57,000•Remote

About The Position

The Marketing Generalist provides hands-on support across integrated marketing programs, working directly under the Senior Marketing Manager. This entry-level, growth-minded role assists with lifecycle marketing strategy, campaign execution, project trafficking, and sales enablement initiatives. The ideal candidate brings foundational marketing experience—preferably within promotional products—along with strong organizational skills and a desire to develop their capabilities within a collaborative, fast-paced environment.

Requirements

0–4 years of marketing experience (B2B or B2C); promotional products or lifecycle marketing experience preferred.
Candidates with 0-2 years’ experience may be considered based on other skills and qualifications.
Knowledge of marketing automation tools, CRM systems (NetSuite, HubSpot), email platforms, or sales enablement software preferred.
Strong organizational, multitasking, and communication skills.
Ability to work collaboratively and manage multiple projects simultaneously.
Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
Equivalent work experience may be considered.

Nice To Haves

promotional products or lifecycle marketing experience
Knowledge of marketing automation tools, CRM systems (NetSuite, HubSpot), email platforms, or sales enablement software

Responsibilities

Support the design and implementation of lifecycle marketing strategies from acquisition to retention.
Help map and manage customer journeys, building targeted communications for each stage.
Assist in building, managing, and optimizing automated and triggered campaigns across channels (email, SMS, push, direct mail, on-site chat).
Assist in developing and updating sales collateral (presentations, playbooks, product guides, case studies, competitive analysis).
Support maintaining a centralized content repository with up-to-date sales resources.
Conduct market research and competitive analysis to inform sales strategy.
Help define and refine sales enablement strategies, identify performance gaps, and support action plans.
Provide day-to-day support for trafficking requests and deliverables between sales, marketing, creative, and vendors.
Track project status to ensure timelines, accuracy, and brand alignment.
Assist with cross-functional initiatives including campaign coordination, project management, and KPI reporting.
Support marketing calendars, content workflows, and project schedules.
Participate in brainstorms, planning sessions, and review cycles with senior team members.