Marketing Generalist

EBSCO Industries Inc•Moody, AL

60d

About The Position

At Vulcan Industries, we help the nation’s leading retailers and brands stand out — designing, engineering, and manufacturing world-class retail display solutions that bring products and environments to life. We’re looking for a Marketing Generalist who thrives in a fast-paced, creative environment and can balance strategy with execution. This person will play a central role in developing and executing marketing initiatives that elevate the Vulcan brand, support business development, and communicate our capabilities with clarity and impact.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
3–5 years of marketing experience, preferably in a B2B or manufacturing environment.
Strong writing and storytelling skills; able to translate technical or production capabilities into compelling content.
Proficiency with marketing tools such as Adobe Creative Suite, Canva, Mailchimp, WordPress, and Google Analytics.
Excellent organizational and project management skills with attention to detail.
Collaborative, proactive, and comfortable working across departments in a hands-on environment

Nice To Haves

Experience in the retail display, manufacturing, or creative services industries.
Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms.
Comfort with photography, video production, or visual storytelling.
A creative thinker who enjoys blending design, content, and analytics to drive measurable results.

Responsibilities

Create and manage marketing content across multiple channels, including website, email, print, social media, and video.
Manage ongoing updates to sales materials, presentations, brochures, and case studies.
Collaborate with internal creative, engineering, and sales teams to ensure consistent brand messaging and visual identity.
Help create and support video, photography, and digital asset production showcasing Vulcan’s work, people, and facilities.
Manage and grow Vulcan’s presence on digital platforms, including LinkedIn, website, and email marketing.
Develop and execute campaigns to build brand awareness and generate qualified leads.
Monitor analytics and performance metrics to inform future strategies and improve engagement.
Maintain website content and SEO best practices to ensure visibility and relevance.
Develop sales tools and collateral including product sheets, presentations, and case studies.
Assist in the creation and distribution of targeted communications to key accounts and prospects.
Collaborate with the sales team to support proposals, client presentations, and trade show follow-ups.
Coordinate Vulcan’s presence at industry trade shows and conventions.
Manage pre-show planning, booth assets, creative displays, and post-show follow-up communications.
Capture and share content that highlights Vulcan’s involvement and impact at major industry events.
Conduct competitive and market analysis to identify trends, opportunities, and differentiators.
Maintain dashboards and reporting for campaign performance, lead generation, and engagement metrics.
Sales Force (CRM) reporting