Marketing Funnel Architect

StocksToTrade, Inc.•Austin, TX

About The Position

StocksToTrade is a leading trading platform and education company serving active traders and investors. Millionaire Publishing is our financial education and newsletter publishing arm, producing premium research, alert services, and direct-response campaigns. Together, we reach hundreds of thousands of subscribers — and we need a skilled funnel builder who can design, wire up, and optimize the systems that drive our revenue. THE ROLE This is, first and foremost, a hands-on funnel building role. You will spend the majority of your time inside funnel platforms and marketing automation tools — constructing the subscriber journeys that take a cold prospect to a paying customer and then to a loyal, ascending subscriber. A critical part of that work is conditional marketing: building branching logic that adapts a subscriber's experience based on their behavior, purchase history, and engagement. You know how to build these systems because you've done it before — many times.

Requirements

3+ years of direct, hands-on funnel building — you have personally built and launched funnels, not managed teams that did
Proven skill in conditional marketing: behavioral tagging, if/then branching, purchase-triggered routing, and audience segmentation inside an ESP or CRM
Demonstrated results: specific examples of CVR, AOV, or LTV improvement through funnel builds and conditional sequencing you personally executed
Platform proficiency in at least one major funnel builder (ClickFunnels, Kajabi, or equivalent) and one ESP/CRM (ActiveCampaign, Infusionsoft / Keap, or equivalent)
Ability to read, interpret, and act on funnel analytics — EPC, CVR, drop-off rates, ROAS — without hand-holding
Working knowledge of direct-response copywriting structure — you can write copy that converts, review funnel copy critically, and give informed feedback that sharpens the work
Experience managing multi-funnel workloads simultaneously in a deadline-driven environment
Natural curiosity: a genuine interest in understanding why subscribers behave the way they do, and using that understanding to improve the work
Highly capable with AI tools and agentic AI — able to integrate AI-assisted workflows into funnel building, copy iteration, segmentation logic, and campaign optimization

Nice To Haves

Background building funnels in financial publishing, trading education, information marketing, coaching, or paid newsletter and subscription businesses
Experience with high-ticket ascension funnels and continuity/subscription revenue models, and coaching or course offer structures
Skill building multi-path funnels with advanced conditional logic — not just linear autoresponder sequences
Familiarity with paid traffic platforms (Meta, Google, YouTube, native) and how funnel economics translate across information marketing, coaching, and publishing verticals
Working knowledge of HTML/CSS sufficient to make funnel page edits without developer support
Experience with behavioral analytics tools — Hotjar, GA4, or session recording platforms
Hands-on experience using agentic AI systems to automate and accelerate funnel workflows — including content generation, A/B test hypothesis building, audience segmentation, and performance analysis

Responsibilities

Build, own, and continuously improve full funnels across both brands — this is a hands-on execution role
Construct acquisition, conversion, and ascension flows from the ground up using funnel builder and ESP/CRM platforms
Implement conditional marketing logic across all funnel stages — behavioral tagging, branching sequences, and purchase-based path routing
Build and wire multi-touch email sequences with conditional branching based on opens, clicks, purchases, and engagement scoring
Segment audiences so that each subscriber receives messaging matched to their behavior and purchase history
Run structured A/B and multivariate tests on pages, subject lines, CTAs, order bumps, and pricing — document results and apply learnings
Maintain funnel KPI dashboards and deliver regular performance reports to leadership
Partner with media buyers to align traffic strategy with funnel entry points and back-end economics
Audit existing funnels for drop-off, logic gaps, and missed conditional opportunities
Bring natural curiosity to the work — digging into anomalies, studying what works, and always asking what to test next