Senior Upper Funnel Marketer

Rover.com • Seattle, WA

2d • Hybrid

About The Position

As a Sr. Marketing Manager, you are the definitive architect of Rover’s consideration engine. While a separate Brand team defines our identity, you own the strategic deployment of that identity across upper-funnel channels (Linear TV, OTT/CTV, Audio, Podcast, OOH, Programmatic etc.) to drive measurable business impact and growth.
You are a "Master of the Craft" who can operate independently without the need for daily functional support. You will take the lead on two key initiatives: stewarding a massive media investment with surgical precision through advanced measurement (MMM/Geo-Uplift) and pioneering the future of our marketing operations
This role is for the practitioner who wants the highest level of influence without the administrative burden of people management. You will be given the autonomy to rethink how marketing is done—moving us away from manual workflows and toward an AI-augmented, data-validated future.

Requirements

• Experience: 10-12+ years of relevant experience in high-scale media strategy with a consumer brand (ideally a two sided-marketplace). You have demonstrated expertise in leverage upper funnel channels to drive new customers and know how to measure the impact.
• AI/Automation Mastery: You have demonstrated improvements to workflow automation, leveraging Scripts,Python, SaaS tools and AI. Your successes have given you and your prior team significant leverage. You can be relied on to be the team’s AI expert and find ways to expand their capabilities.Experience in building or implementing AI-driven systems that have improved a marketing team's delivery capacity is a strong plus.
• Measurement Fluency: Hands-on experience with Geo-Uplift testing implementation and the tactical actioning of MMM results.
• Education: Bachelor’s degree required; Master’s degree in a quantitative or business field is a plus, work experience will absolutely be taken into account.
• Location: Ability to work from the Seattle office 2 days per week.
• Holding Agencies Accountable: Experience managing, and holding agencies accountable for results and managing an RFP process
• International Experience: This role will impact Rover’s US and INTL businesses, experience managing campaigns in the UK and the EU is a plus.
• Collaboration: You can work with internal Brand teams and Marketing Data Science, speaking the language of creative and Data, depending on your audience.
• A Sense of Curiosity: You have an excitement to learn new things and continually challenge yourself with new ideas.

Nice To Haves

• Pet-Related Brand experience

Responsibilities

• Consideration Strategy & Business Influence
• Strategic Direction: Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration. You set the goals and OKRs that determine how we win in the upper funnel.
• Planning Leadership: Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.
• Cross-Functional Bridge: Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance-data feedback loop they need.
• Mastery of Upper Funnel Media
• Advanced Channel Stewardship: Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, and OOH and Programmatic channels. You are an expert in media buying, media negotiations, inventory quality, and placement strategy.
• Complex Agency Orchestration: Manage external agency relationships of high complexity and impact. You do not just manage them; you coach them to meet Rover’s high performance standards and hold them accountable to performance benchmarks.
• Financial Stewardship: Manage large-scale program budgets with accuracy. You are the model for financial organization and attention to detail with your budget.
• Measurement Science & Data Optimization
• Marketing Measurement Ownership: You can work with Marketing Data Science in developing new marketing metrics and measurement frameworks. You own the interpreting and application of Rover’s Media Mix Modeling (MMM) for your channels as well as proposing Geo-Uplift tests to prove the incrementality of upper-funnel spend.
• Problem Solving: Work exclusively on highly complex issues, such as solving for signal loss in CTV or optimizing multi-channel attribution in a privacy-first environment.
• Automation & AI Integration
• Workflow Automation: Identify and execute on massive process efficiencies by automating marketing workflows. You won’t just use AI tools; you will operationalize them into the department.
• Tool Architecture: Deeply understand the broad array of AI tools available and architect the appropriate scenarios for their use to solve complex business problems.
• Communication & Mentorship
• Organizational Communicator: You are a highly effective communicator who understands when and how to share key information. You distill complex media and AI concepts for executive stakeholders.
• Knowledge Dissemination: Set up business rhythms to share findings across the organization, up-leveling the entire marketing team’s understanding of prioritization and efficiency.

Benefits

• Competitive compensation
• 401k match
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1,000 toward bringing home a new dog or cat
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
• Regular team activities performed in-person and virtually

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees