Marketing Finance Manager

Paula's Choice Skincare

2h • Hybrid

About The Position

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. The company's mission is guided by four core values: Build Trust, Be Bold, Act with Kindness, and Create Community. The team operates globally across North America, Australia/New Zealand, Europe, and the broader APAC region. This Marketing Finance Manager role reports to the Senior Finance Director, North America, and provides support to the Marketing team at Paula’s Choice North America, with Global supervision and support for the Chief Marketing Officer. The core of the role involves providing financial guidance and insights to the Marketing team, managing and optimizing Brand and Media investments (with a $100m budget). The manager will ensure accurate budget planning, forecasting, and performance insights, aligning marketing and Media investments with brand strategy, growth targets, and profitability goals. This position is critical for connecting brand ambition with financial rigor, partnering with Marketing and Finance teams to make disciplined investment decisions across media, campaigns, and brand launches. The ideal candidate thrives in a fast-paced, DTC-led, premium beauty environment and is passionate about maximizing the impact of brand and media spend in a high-growth business.

Requirements

• 8+ years of experience in commercial finance, FP&A, or marketing finance, preferably within beauty, FMCG, or DTC-led businesses
• Strong financial and analytical acumen
• Excellent level of computer literacy (incl. Excel, PowerPoint)
• Ability to translate marketing and media performance into financial insights
• Proven experience partnering cross-functionally in a fast-paced, high-growth environment
• Strong communication skills with the ability to influence non-finance stakeholders
• Act to remove basic blocks to progress without waiting for others to do it

Nice To Haves

• Experience supporting DTC-led premium beauty brands
• Experience managing brand and media investment budgets
• P&L ownership and marketing budget governance experience

Responsibilities

• Support the Marketing team at Paula’s Choice North America
• Provide Global supervision and support of our Chief Marketing Officer
• Provide guidance and financial insights to the Marketing team
• Own and optimize Brand and Media investments ($100m budget)
• Deliver accurate budget planning, forecasting, and performance insights
• Ensure marketing and Media investments are aligned to brand strategy, growth targets, and profitability goals
• Partner closely with Marketing and Finance teams to drive disciplined investment decisions across media investments, campaigns, and key brand launches
• Develop and own financial forecasts and monthly reporting
• Provide variance analysis and clear insights to senior management, proactively identifying risks and opportunities and required course correction
• Drive cost efficiency through optimizing spend across channels
• Review agency contracts, media plans, and marketing invoices
• Manage accruals, provisions, and prepayments for marketing costs
• Provide financial controls and ensure compliance with internal policies
• Establish tracking mechanisms to analyze effectiveness of media and brand campaigns through assessing ROI, cost efficiency, and contribution to brand and commercial objectives
• Support post-campaign reviews with data-driven insights and recommendations
• Partner with Marketing and Global teams to provide financial modeling for key brand launches and major initiatives
• Track key financial metrics related to innovation performance, including P&L impact, margin analysis, and forecast accuracy, ensure alignment to overall budget guardrails and company strategic goals and ROI targets
• Collaborate with cross-functional teams (R&D, Marketing, SC) to align on assumptions, evaluate the financial viability of new product development and innovations

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Dog-friendly office
• Comprehensive benefits package designed to support your well-being at every stage
• Company discretionary bonus plan

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees