Marketing Executive- Boba Brands

Heroes•Traverse City, MI

3h•Remote

About The Position

At Boba, we’re redefining babywearing through innovation, comfort, and style. Our mission is simple: to create thoughtfully designed baby carriers and parenting products that support closeness, confidence, and connection for parents and caregivers around the world. Rooted in ergonomic expertise and designed in the USA, Boba is a trusted global brand loved by families for its comfort, quality, and ease of use. From newborn wraps to structured carriers, everything we create is designed to make everyday moments easier — and more connected. If you’re passionate about building meaningful relationships with parents and helping bring purposeful, people-first brands to life, Boba is a place where your work can truly make an impact.

Requirements

Bachelor’s degree or equivalent experience in Marketing, Communications, Business, or a related field.
Familiarity with social media platforms, email marketing, and basic CRM tools
Basic understanding of e-commerce platforms (Shopify preferred)
Strong attention to detail with excellent organisational and communication skills
Creative mindset with confidence to contribute new ideas
Proactive and self-motivated, able to manage tasks and follow through
Strong copywriting skills
Highly organised and comfortable working cross-functionally
Able to collaborate closely with senior stakeholders across brand and e-commerce

Responsibilities

Support the Marketing Manager with planning, posting, and engaging with audiences across organic social channels.
Act as the brand’s voice on social media by engaging with audiences — commenting, liking, and responding on our channels, as well as relevant brand and influencer pages.
Assist with influencer collaborations and user-generated content, including outreach, recruitment, contracts, and product sampling.
Monitor social media and industry trends and contribute creative ideas to support content and campaign planning.
Support cross-team marketing initiatives, help track campaign performance, and maintain marketing documentation and trackers.
Assist with trade show preparation, marketing materials, asset reviews, and provide general ad-hoc support to ensure smooth team operations.
Support email marketing campaigns, customer lists, and basic CRM tasks to drive engagement. Work closely with the email marketing agency and support the Marketing Manager with execution.
Assist the Marketing Manager with day-to-day website updates, product uploads, content management, and act as a point of contact for website requests.
Support loyalty, referral, and retention initiatives, including testing, setup, and ongoing optimisation.
Help create sales landing pages, update collections, and support promotional campaigns across the website.