Marketing Excellence Manager - Aurora, IL

Sonova International•Aurora, CO

1d•$85,600 - $115,000•Hybrid

About The Position

Position Summary Reporting to the Snr Director of Marketing, this role will be responsible for development & execution of centralized omni-channel marketing strategies to drive local demand for 440+ retail clinics. As an integral support to the Marketing Performance Snr Director this role will help drive tailored regional marketing plans utilizing analytics, sales team collaboration and local insights. Executing on multiple project deliverables across the department and helping to achieve marketing KPIs for growth and customer journey success. Corporate Office: Aurora, IL – Hybrid Schedule with two remote days Schedule: Monday–Friday, 8:30 AM – 5:00 PM Travel Requirement: Frequent travel (approximately 20% or more) Salary: $85,600 - $115,000 + 10% Annual Bonus

Requirements

Education: Bachelor’s Degree preferred
Industry/Product Knowledge Required: Proven expertise in multiple marketing channels including Newspaper, Direct mail & Digital
Extensive experience and skills in general Marketing and analytics
Experience with internal communications & vendor management
Skills/Abilities: Proficient in excel and other reporting tools
Excellent communication skills
Excellent interpersonal skills
Excellent organizational skills
Problem solving and ability to work in a fast pace environment
Self-directed, independent professional with the ability to manage multiple priorities
Ability to interact within a team environment across all levels of management
Keen attention to detail with a creative eye
Work Experience: 4-6 years’ experience in Marketing focused role and responsibility
Frequent travel (approximately 20% or more)

Nice To Haves

Prefer working in a collaborative, cross-team capacity

Responsibilities

Provide field marketing support to key regional stakeholders; Regional Directors and Snr Regional Directors for the development and execution of local marketing strategies
Responsible for managing and coordinating multiple marketing channels including Direct Mail, Newspaper, local material/ad creation & event support (including Lunch & Learns) ensuring a customized and ‘Global’ approach within the highest performing trading areas
Collaborate with the centralized marketing team to co-ordinate and localize marketing strategies and resources to the regional level
Coaching and mentoring of local center teams to achieve demand generation at a community level including the organization and co-ordination of community events
Monitoring daily data analysis and reporting regional performance, including Return on Investment (ROI) appointment volume and Conversion
In-depth understanding of clinic capacity with the goal of optimizing marketing spend in the most effective way
Management of regional marketing budget to ensure optimum ROI and cost control (D-Clinic support)
Customer Testimonials – Oversee initiative to collect and utilize testimonials captured
Manage local market internal communications roll out
Support and execution of Direct Mail strategy for all key customer segments - from creative direction to targeting and distribution tactics.
Partnership management (AAA) and expansion.
Patient retention programs – RAF / PM / Loyalty
Local Materials (Portal)
Invoicing and Budget Management