Marketing Events Specialist

Govini•Arlington, VA

5d•Onsite

About The Position

As a Marketing Events Specialist, you’ll be responsible for planning, coordinating, and executing events that directly support our sales and marketing objectives. From trade shows and product launches to experiential activations and customer meetups, you'll design and deliver high-impact, in-person experiences that engage prospects, elevate our brand, and generate qualified leads. Collaborating closely with sales and marketing teams, you'll ensure every event aligns with our strategic goals, reinforces brand consistency, and contributes to pipeline growth. Your role bridges creative event execution with measurable business outcomes. To be successful as a Marketing Event Specialist, you need strong organizational skills, creativity, and the ability to manage multiple moving parts under tight deadlines. It's also essential to have excellent communication and collaboration abilities to coordinate with vendors, internal teams, and clients, ensuring every event aligns with brand goals and delivers measurable results. This role is a full-time position located out of our office in Arlington, VA. This role may require up to 50% travel.

Requirements

U.S. Citizenship is required
Bachelor’s degree in Marketing, Business, Communications, or related field
2+ years of experience managing conferences, trade shows, or field marketing events
Proven track record coordinating logistics, vendors, travel, and promotional materials for in-person events
Strong organizational skills with a sharp attention to detail and the ability to manage multiple priorities under tight deadlines
Excellent communication and relationship-building skills with internal teams and external partners
Familiarity with CRM tools (e.g., Salesforce) and event management platforms
Ability to work independently and take ownership of events from concept to completion

Nice To Haves

Experience in B2B field marketing, especially supporting complex sales cycles or government-focused solutions
Background in experiential marketing or event-driven demand generation
Experience working with government clients, particularly in defense, and familiarity with their procurement or compliance processes
Comfort with fast-paced environments and shifting priorities in a startup or entrepreneurial setting
Knowledge of digital marketing tools to support integrated campaigns across online and offline channels

Responsibilities

Lead end-to-end execution of Govini’s presence at industry conferences, trade shows, and hosted events.
Coordinate event strategy with sales and marketing to align goals, drive pipeline, and reinforce brand positioning.
Own planning timelines, logistics, staffing, shipping, collateral, and promotional materials.
Act as on-site lead, ensuring flawless execution and real-time troubleshooting.
Develop unique event experiences to engage prospects and clients.
Serve as primary liaison for vendors, venues, and production teams.
Drive attendee engagement and lead conversion across each event lifecycle.
Track and report on event performance, lead capture, and ROI; maintain CRM accuracy.
Recommend improvements using performance data and stakeholder feedback.
Maintain organized records of logistics, budgets, and outcomes.
Support both external and internal event initiatives.
Share post-event insights and learnings across teams.