Marketing Events Specialist

Rf-SmartJacksonville, FL
11h

About The Position

The Marketing Events Specialist is responsible for planning, executing, and optimizing RF-SMART's event marketing strategy to drive customer engagement, lead generation, and partner relations. This individual will work independently to plan various event logis tics – showcasing creativ ity , thorough attention to detail , and organiz ation . They will join a team of marketing leaders committed to transforming customers and changing lives .

Requirements

  • Bachelor's degree in marketing, Communications, Business, or related field required
  • 3+ years of event management or marketing experience with demonstrated responsibility for event strategy and budget management
  • Proven track record of independently planning and executing successful events
  • Proficient in Microsoft Office applications and event management platforms
  • Strong strategic thinking and analytical skills with ability to evaluate alternatives and make sound business decisions
  • Demonstrated ability to exercise independent judgment on matters affecting business operations
  • Experience managing event reports and analyzing ROI metrics
  • Excellent negotiation and vendor management skills
  • Ability to work autonomously with minimal supervision while meeting strategic objectives
  • Strong project management capabilities with ability to prioritize competing demands
  • Exceptional interpersonal, presentation, and communication skills
  • Detail-oriented with strong organizational capabilities in a fast-paced environment

Responsibilities

  • Develop and execute comprehensive event strategies for virtual events, user groups, regional chapters, happy hours and partner events aligned with RF-SMART's marketing and sales objectives
  • Evaluate and communicate with vendors on event logistics to optimize cost-effectiveness and attendee experience. This includes ownership of event swag inventory, and ensuring resources are delivered to all events.
  • Design and implement monthly and quarterly virtual learning event programs (webinars, workshops), including topic selection, format development, and presenter coordination
  • Develop and manage event landing pages in event platform, making strategic decisions about messaging, design requirements, and user experience
  • Establish data management protocols for attendee lists, registration processes, and reporting systems
  • Interpret event data and analytics to make informed recommendations for future event strategy and budget allocation
  • Assist with other company-wide event planning as needed, including RF-SMART User Summit and SKO events
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