Marketing & Events Coordinator - Grand Central Mall

Cafaro•Vienna, WV

About The Position

The Grand Central Mall is seeking an energetic, community minded, results-driven individual with a passion for marketing and event planning to oversee related responsibilities for a community shopping center. The ideal candidate will bring expertise in social media, marketing, event planning, advertising sales and community engagement. The candidate should be a strategic thinker with excellent communication skills to effectively promote the property, support both shopping center tenants and corporate Leasing activity.

Requirements

A Bachelor’s degree in Marketing or related
3-5 years' experience managing a Marketing Team and sizable Marketing budget preferred
Knowledge of marketing fundamentals and research
Ability to learn and use new systems
Strong organizational and time management skills
Excellent interpersonal, oral and written communication skills
Ability to deal with multiple tasks effectively and establish priorities
Strong attention to detail
Excellent with PC, Excel, MS Word, PowerPoint, and Social Media skills

Responsibilities

Use your creativity to develop new opportunities to increase mall traffic through engaging and community minded events
Manage key social media platforms including but not limited to Instagram, Facebook and TikTok as well as the center’s website through a content management system
Collaborate on the preparation of an annual marketing plan and budget by providing ideas and suggestions for the annual marketing calendar and ensuring accuracy in detailing income sources and expenses
Walk the mall daily to establish and maintain strong, proactive relationships with all tenants, fostering a spirit of unity and collaboration between the management office and retail partners; conduct tenant meetings to generate support for events and promotions
Actively engage with community groups and organizations, positioning the center as an integral part of the community; partner with local media and businesses to sponsor events
Carefully manage the inventory and care of event materials, seasonal decor, and promotional supply rooms, ensuring organized storage and easy access for staff
Support the Weekend Manager Schedule by working weekend shifts approximately once per month
Stay informed on community and regional activities to help keep corporate abreast the community’s needs; represent the center on community boards as deemed appropriate
Participate in corporate advertising, marketing, and promotional programs, enhancing and fully utilizing offered concepts to maximize benefits for the center
Maintain open communication with the corporate marketing office, regularly updating them on key events and issues affecting the center
Utilize strong sales skills to set meetings, present proposals, and generate income through sponsorships, media partnerships, and on-mall advertising
Be open to periodic travel such as the annual TEAM Conference in Ohio