Marketing Events Account Lead

Crowe LLP•Dallas, TX

11d

About The Position

The Marketing Events Account Lead will be responsible for the operational management and administration of assigned Account Events, relying heavily on project management and event production skills. This role will perform a range of duties including meeting with the Business Unit for event and meeting needs, creating the project plan based on meeting/event objectives, success criteria, etc., and managing the facilitation and deployment of the event. The Marketing Events Account lead will be required to interact with practice leaders to understand their event needs and requirements on a regular basis. The leader will develop a detailed project plan, including vendor requirements, timing, budget, and resource needs. The implementation phase will involve collaborating with the Event Operations Team to ensure successful deployment of the event execution plan defined by the FW Event Leader and other strategic partners. The successful candidate should have event production, design, project management, and execution experience and enjoy managing an environment of continual improvement, demonstrating excellent attention to detail. The position requires extensive people, communication, project management, organizational, and process skills along with knowledge of the internal business practices and priorities to support multiple projects with a high level of focus on quality, accuracy, and confidentiality in all work products. The successful candidate will bring operational expertise and recommendations that improve event production processes and attendee experience. The position reports to the Firmwide Event Leader and is a member of the Strategic Growth Office Business Unit. This is a temporary role that will last about 6 months.

Requirements

A high degree of technical competence in Microsoft Word, Excel, PowerPoint, and other applications is necessary as the work performed by this team requires a deep understanding of and proficient use of these technologies to ensure compliance with Firm work deliverable standards.
Must have 5 to 8 years of experience in a similar role
Bachelor’s or Associate’s degree in business, marketing, project management, or relevant field required
Must have previous experience with project management software (Asana, Smartsheets, etc.); previous experience with Workfront and Cvent is a plus
Ability to work a flexible schedule, including extended hours in excess of regular schedule, based on project work and peak busy times.
Hands-on corporate event planning and logistics experience, ideally within a professional services industry.
Experience in defining event and meeting objectives and corresponding ROI.
Oversight of projects, budgets, and resource allocation to support success and optimal operational efficiency
Management of event resources in a distributed operating model/structure
Ability to build strong respectful and professional working relationships at all levels, internal and external to the Firm.
Excellent project management and organizational skills with the ability to multi-task and prioritize to complete work and projects.
We expect the candidate to uphold Crowe’s values of Care, Trust, Courage, and Stewardship. These values define who we are. We expect all of our people to act ethically and with integrity at all times.

Nice To Haves

Background in professional services operations including in a public accounting or law firm environment is a plus
Previous experience with Workfront and Cvent is a plus
Preference for candidates in the Eastern or Central Time zone.

Responsibilities

Responsible for daily management and operations related to the assigned Account event processes and related tasks, including but not limited to:
Serve as the primary contact for the aligned Account for events.
Operational planning and management for all assigned events, including but not limited to: Market-facing events, leadership meetings, and other internal events
Scheduling and resource coordination for all Events. Intake Processes established in collaboration with FW Events Leader, Event Strategy Leader and Practice Area Leaders to ensure consistency in review, identification, and management of all Events
Creation and implementation of an event project plan with clear objectives, budgets, timing, and assignments for all operational aspects — including logistics, vendor coordination, technical requirements, and data handoff to Marketing and Sales for post-event actions.
Ensure operational efficiency and adherence to approved event budgets, firm policies and departmental processes.
Identify vendor requirements for sourcing and recommend best solution based on event scope.
Coordinate with external vendors and/or Event Operations team members to ensure items are addressed or resolved and all are meeting delivery expectations and timeline.
Collaborate with appropriate individuals to expedite the review and approval of various event requests and associated tasks.
Coordinate with event sponsors to ensure appropriate handoff of attendee and engagement data for follow-up.
This role does not own event messaging, promotional planning, or audience targeting; it is accountable for operational execution and production excellence.