Marketing Engagement Specialist

The Signatry

16d • $60,000 • Remote

About The Position

As we journey alongside the people who have connected with The Signatry, it is important to provide meaningful and appropriate content and interactions at the right times and in the right ways as we seek to serve them with generosity. Stewarding the flow of data related to the people with whom we have connected is key to ensuring this
The Marketing Engagement Specialist at The Signatry will implement and maintain the strategies for data flow and personalized marketing automation for the people who have connected with The Signatry, as they move from Visitor to MQL.
Reporting to the Marketing Engagement Manager, the Marketing Engagement Specialist will work collaboratively with the other members of the Marketing team and with the Technology team

Requirements

• A bachelor’s degree in marketing or a related field and a minimum of 1 year in full-time, professional marketing automation work.
• Candidates without a bachelor’s degree in a relevant field will be considered with a minimum of 3 years in a full-time marketing role, including a minimum of 1 year in professional marketing automation work
• Previous experience working in a marketing automation system. Experience with Hubspot is a plus
• Alignment with The Signatry’s core values and statement of faith and a commitment to our mission and vision
• Excellent interpersonal, project management, and overall communication skills, including the ability to correspond professionally and be approachable
• Proactivity, adaptability, grace under pressure, a posture of continuous learning, and a solutions-focused approach to problem solving
• Demonstrated ability to manage a variety of tasks at once, seeing them through to completion
• Motivated to find innovative solutions to marketing problems
• An interest in and appreciation for analytics

Nice To Haves

• A critical eye for design that follows best practices is a plus
• Experience working as a remote employee is a plus

Responsibilities

• Shepherd contacts in our CRM/marketing automation system through the lifecycle stages by deepening relationships through marketing automation
• Develop, manage, and deploy emails, forms, workflows, lead scores, personas, campaigns, lead journeys and any other marketing automation objects in the CRM/marketing automation system
• Periodically evaluate existing marketing automations and develop and implement strategies for revision
• Maintain segments and systems for all email subscription audiences
• Manage flow of data and permissions between the website, foundation system, and CRM/marketing automation system relative to internal and external marketing activities
• Collaborate with Digital Marketing Specialist to build and manage lead flows/automations from inbound campaigns and leverage advertising tools to assist in shepherding contacts through lifecycle stages
• Collaborate with content lead on messaging for all communication distributed through the CRM/marketing automation platform
• Other duties as assigned, in keeping with the role and the abilities of the individual

Benefits

• Medical, dental, basic life and disability insurance coverage is 100% covered for the employee.
• Voluntary enrollment for employee vision and medical, dental and vision for family
• Voluntary enrollment for supplemental life, accident and critical illness
• 401(k) with company match
• Flexible “Take as You Need It” paid time off policy
• Stipends/reimbursements towards fitness club memberships, cell phone service, and home internet

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level