Marketing Enablement Program Manager

InvisionWalnut Creek, CA
5d$85,000 - $115,000

About The Position

We are looking to hire a Marketing Enablement Program Manager to lead the tools, programs, and initiatives that elevate Invision’s brand and empower our client-facing teams to win. In this role, you’ll translate Invision’s experiential expertise into compelling sales enablement resources, field marketing programs, and sponsorship activations that support pipeline growth and long-term relationships. Reporting to the SVP, Brand and Marketing, you’ll partner closely with Sales, Business Development, Creative, Design, Digital, and Integrated Campaigns teams to ensure enablement efforts are strategic, cohesive, and delivered with consistency and impact. This is an opportunity for someone who blends strategic thinking, strong storytelling, and operational excellence - and who enjoys building programs that help teams show up confidently in the market.

Requirements

  • Have a strong track record of building and managing enablement or field marketing programs
  • Are an excellent writer and editor with a clear, engaging storytelling style
  • Enjoy collaborating across teams and aligning diverse stakeholders
  • Are highly organized and comfortable managing multiple initiatives at once
  • Bring experience with project management, CRM, or marketing automation tools
  • Are curious about AI-enabled tools and enjoy using them to improve efficiency and quality
  • Take pride in delivering polished, thoughtful work that drives real business impact
  • Minimum of 5–8 years of experience in B2B marketing, sales enablement, or communications.

Nice To Haves

  • Agency and/or experiential marketing experience is preferred.

Responsibilities

  • Manage the case study pipeline from story development and writing through creative execution and stakeholder approvals
  • Develop compelling sales collateral such as capabilities decks, one-sheets, and infographics
  • Create and maintain sales plays, nurture campaigns, and follow-up sequences to support pipeline growth
  • Partner with Business Development and Client Success to ensure enablement materials align with go-to-market strategies and priority industries
  • Manage the full lifecycle of field marketing initiatives, including planning, execution, and post-event follow-up
  • Collaborate with Creative, Strategy, Design, and Digital teams to ensure all materials reflect Invision’s brand voice and positioning
  • Communicate regularly with Sales and Business Development teams about new tools, programs, and updates
  • Help maintain content organization systems (e.g., SharePoint, Canto) to ensure accessibility and version control
  • Partner with SVP, Brand and Marketing and SVP, Growth & Partnerships, and SVP, Integrated Campaigns to plan and execute field marketing programs such as client roundtables, workshops, and sponsorship activations to fuel pipeline acceleration
  • Oversee sponsored webinars and related content development
  • Serve as key liaison with relevant external partners and vendors to ensure timely and effective delivery
  • Manage the full event lifecycle (pre-event planning, on-site activation, and post-event follow-up) in partnership with internal production to ensure engagement, data capture, and ROI measurement
  • Develop and track metrics to measure the effectiveness of enablement and field marketing efforts, including engagement and pipeline impact
  • Collaborate with creative and content teams to deliver compelling pre-event promotions and post-event nurture content that extend audience engagement
  • Continuously refine sponsorship and event strategy based on insights and results, driving scalable best practices across programs
  • Create structured post-event reporting and share key takeaways and opportunities with leadership and sales to inform future marketing strategies
  • Collaborate with the Senior Marketing Specialist on deliverables for awards (e.g., case studies and sizzles) for brand oversight and ensuring consistency
  • Drive timelines, manage cross-functional stakeholders, and ensure projects are delivered on schedule and at a high standard

Benefits

  • multiple medical, dental, and vision plan options
  • flexible spending accounts
  • a 401(k) plan with company match
  • company-paid life and disability insurance
  • profit-sharing opportunities
  • eligible employees may also have the opportunity to share in Invision’s long-term success through discretionary ESOP allocations
  • generous paid time off
  • 12 annual company holidays plus a year-end office closure
  • a milestone recognition program
  • Family Leave Perks Program to support employees and their loved ones during life’s most important moments.
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