Marketing Operations & Enablement Manager

RBC • Minneapolis, MN

1d • $70,000 - $130,000

About The Position

As the Marketing Operations and Enablement Manager, you will be the central operational catalyst across our Digital Marketing and Operations team, empowering the department to run smoothly, innovate fearlessly, and deliver impact efficiently. This role is designed for a forward-thinking leader who thrives in complex, matrixed environments and is passionate about leveraging technology, streamlining processes, and building cross-functional partnerships to reimagine how USWM marketing operates globally. You’ll champion automation, drive scalability, and act as a change agent to transform operational workflows while fostering collaboration across diverse personalities and teams.

Requirements

• A process-driven innovator with 7+ years of experience in marketing operations, enablement, or a related field, including 3+ years of direct team leadership.
• Tech-savvy leader with expertise in martech stacks (e.g., Workfront, Adobe Design Studio, Salesforce, automation/AI tools) and a passion for leveraging technology to solve business challenges.
• Relationship builder with exceptional communication and influence skills, able to navigate complex stakeholder landscapes and drive alignment in a matrixed environment.
• Agile problem solver who thrives in ambiguity, acts quickly, and reimagines solutions beyond “what’s always been done.”
• Strategic executor with strong project management skills, able to balance big-picture thinking with tactical implementation.

Nice To Haves

• Experience in financial services or a similar industry
• A track record of leading large-scale marketing projects or strategies.

Responsibilities

• Identify, adopt, and optimize marketing technology (martech) tools to automate workflows, enhance efficiency, and improve campaign execution.
• Lead integration of martech platforms to ensure seamless data flow and process automation, staying ahead of emerging tech trends.
• Oversee specialized tool management beyond the scope of your program leads, ensuring critical systems (e.g., content management systems, emerging martech solutions) are effectively implemented and maintained.
• Champion tool adoption through training and change management, ensuring teams leverage technology to its full potential.
• Map, design, and reimagine end-to-end marketing processes to eliminate bottlenecks and accelerate speed-to-market.
• Develop and manage workflows that balance simplicity, scalability, and future-ready adaptability.
• Establish project management best practices and standardized workflows to ensure consistent, high-quality output across teams.
• Create and deliver training programs on new processes and tools to upskill marketing teams.
• Foster a culture of continuous improvement, mentoring teams to adopt innovative solutions and challenge legacy approaches.
• Act as a cross-functional liaison, building relationships with Marketing, technology, and global stakeholders to align priorities and reduce friction.
• Manage and mentor a team of program leads
• Focus on Sales Enablement technology and platforms.
• Responsible for workflow management tools (e.g., Workfront) and Digital Asset Management (DAM) systems.
• Provide strategic direction, performance feedback, and growth opportunities to elevate your team’s impact.

Benefits

• We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.
• We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
• A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Opportunities to build close relationships with clients.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed