Marketing Director

Elevance Health • Mason, OH

1d • $122,056 - $183,084 • Hybrid

About The Position

Marketing Director Location: This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered if candidates reside within a commuting distance from an office. Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law. The Marketing Director Go-to-Market Planning is a leadership role within the Omnichannel Marketing organization, responsible for ensuring consistent, high-quality execution across a large portfolio of enterprise Member and Clinical marketing initiatives. This role provides critical leadership to ensure consistent planning, cross-functional coordination, and clear decision ownership for member campaigns aligned to our onboarding, engagement, cost-of-care and retention priorities. The Director Marketing, Go-to-Market Planning will bring a deep understanding of marketing technology platforms and AI to transform our marketing approach into always-on personalized journey-based campaigns that improve customer experience and achieve our business goals. This individual is comfortable with ambiguity and uncertainty and has a keen ability to adapt quickly and support others through complex situations. How you will make an impact: Improve campaign planning effectiveness by setting standards and ensuring consistent planning, reporting, and accountability across campaigns. Serves as a team plan, providing coaching, prioritization, and performance oversight. Translate enterprise and business marketing strategies into clear, executable omnichannel campaign plans. Oversee development of GTM planning artifacts including journey maps, channel strategies, forecasts, and test-and-learn road maps. Establish and maintain planning governance, processes, and ways of working to improve scalability and speed-to-market. Partner with cross-functional teams to identify and manage dependencies across data, assets, technology, and timelines. Ensure campaign plans and briefs are complete, aligned, and ready for execution prior to intake and activation. Partner with stakeholders to define measurement frameworks, KPIs, and performance forecasts. Monitor campaign performance and synthesize insights to inform future planning and optimization. Serve as a senior point of contact and escalation for campaign planning risks, tradeoffs, and delivery challenges. Leverage marketing technology and data platforms (e.g., Data Cloud, SFMC, AEM) to inform planning and optimization. Educates team members to ensure campaigns are leveraging AI features, automation opportunities and best practices.

Requirements

• Requires a BA/BS degree and a minimum of 8 years of experience; or any combination of education and experience, which would provide an equivalent background.
• Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.

Nice To Haves

• Experience in healthcare marketing.
• Experience supporting both B2C and B2B audiences.
• Experience working in highly matrixed, enterprise environments.
• Strong leadership, communication, and stakeholder management skills.
• Proven ability to manage complexity, prioritize at scale, and lead through ambiguity.
• Data-driven mindset with experience using insights to inform planning and decision-making.

Responsibilities

• Improve campaign planning effectiveness by setting standards and ensuring consistent planning, reporting, and accountability across campaigns.
• Serves as a team plan, providing coaching, prioritization, and performance oversight.
• Translate enterprise and business marketing strategies into clear, executable omnichannel campaign plans.
• Oversee development of GTM planning artifacts including journey maps, channel strategies, forecasts, and test-and-learn road maps.
• Establish and maintain planning governance, processes, and ways of working to improve scalability and speed-to-market.
• Partner with cross-functional teams to identify and manage dependencies across data, assets, technology, and timelines.
• Ensure campaign plans and briefs are complete, aligned, and ready for execution prior to intake and activation.
• Partner with stakeholders to define measurement frameworks, KPIs, and performance forecasts.
• Monitor campaign performance and synthesize insights to inform future planning and optimization.
• Serve as a senior point of contact and escalation for campaign planning risks, tradeoffs, and delivery challenges.
• Leverage marketing technology and data platforms (e.g., Data Cloud, SFMC, AEM) to inform planning and optimization.
• Educates team members to ensure campaigns are leveraging AI features, automation opportunities and best practices.

Benefits

• In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
• We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

What This Job Offers

• Job Type: Full-time
• Career Level: Director