Marketing Director
About The Position
Marketing Director – Lead the Growth of a Fast-Growing Home Improvement Brand We are seeking an experienced Marketing Director with a proven background in the home improvement industry . The ideal candidate knows how to market a service-based, homeowner-focused brand and has hands-on experience driving lead generation, building creative campaigns, and increasing brand visibility in competitive local markets. Prior experience managing an annual marketing budget of at least $2 million is required , as this role oversees a large-scale marketing engine with significant financial responsibility. This position requires someone who is both creative and data-driven — someone who can shape a compelling message while also analyzing performance metrics to continuously refine it. The Third Estimate, a leader in exterior home improvement across Northeast Ohio since 1996, is searching for a marketing leader who can help us elevate our brand and fuel the next stage of our growth. This is a highly visible, fast-paced position where your ideas, strategy, and execution directly influence company success. The Marketing Director oversees the full marketing engine — digital, traditional, branding, events, creative storytelling, analytics, and lead generation. You will shape how homeowners perceive us, how we show up in the market, and how effectively our campaigns convert into real appointments and revenue. We’re looking for someone who isn’t afraid to innovate, test new ideas, and build a strong, consistent marketing presence from strategy through execution.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
- At least 3+ years in a marketing leadership role, overseeing strategy, teams, or major campaigns
- Demonstrated experience managing an annual marketing budget of at least $2 million
- 7+ years of marketing experience, ideally within home improvement, residential services, or a closely related industry
- A balance of creative vision and data-driven strategy
- Proven success in lead generation, campaign optimization, and brand growth
- Experience managing vendors, agencies, and multi-channel campaigns
- Strong communication, leadership, and project management skills
- CRM and marketing software experience (HubSpot a plus)
Responsibilities
- Develop and implement annual and quarterly marketing plans aligned with company goals
- Strengthen and refine brand identity and message across all platforms
- Bring new creative concepts and approaches to elevate the brand
- Own and strategically manage an annual marketing budget of $2M+ to maximize ROI
- Lead digital campaigns across Google, Meta, OTT/TV, display, and more
- Oversee SEO, website performance, landing pages, and content strategy
- Guide creative direction for branding, visuals, messaging, and advertising
- Manage community outreach, home shows, and event marketing
- Drive high-quality lead generation and improve conversion metrics
- Monitor KPIs, ROI, cost-per-lead, and channel effectiveness
- Blend creative insight with data-driven decision making
- Partner with the call center to ensure alignment, follow-through, and accurate reporting
- Manage internal marketing staff and external agencies
- Provide clear direction for creative and strategic initiatives
- Collaborate closely with sales, operations, and leadership teams
Benefits
- Medical, dental, vision and more
- PTO/Sick time and paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
51-100 employees
