Marketing Director
Cornett Roofing•Franklin, IN
33d•$90,000 - $110,000
About The Position
We are seeking a strategic, hands-on Marketing Manager to develop and execute marketing initiatives across two core divisions: A $7M commercial and residential contracting company A $2M+ and scaling metal manufacturing business This role is ideal for a versatile marketer who thrives in B2B environments, understands industrial sales cycles, and can build and run a lean, high-impact marketing engine that supports lead generation, brand visibility, and revenue growth.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5+ years of B2B marketing experience (construction or manufacturing strongly preferred)
- Strong knowledge of digital marketing tools (Google Ads, Analytics, SEO, HubSpot or similar CRM)
- Experience building lead generation systems and working alongside sales teams
- Solid understanding of industrial/construction buyer behavior
- Excellent writing, editing, and visual storytelling skills
Nice To Haves
- Familiarity with project management software (Asana, Trello, Monday.com)
- Adobe Creative Suite or Canva proficiency
- Video marketing or drone footage experience
- Trade show marketing experience (e.g., FabTech, CONEXPO)
Responsibilities
- Develop unified and division-specific marketing plans aligned with growth targets
- Establish KPIs to measure brand performance and lead generation ROI
- Report progress and insights directly to leadership team
- Build and manage inbound lead funnels (web, Google Ads, SEO, email)
- Create and refine sales enablement tools: decks, case studies, brochures, proposal templates
- Coordinate CRM campaigns to nurture leads and support sales reps
- Oversee company websites (UX, SEO, analytics, updates)
- Manage Google Ads, SEO/SEM, LinkedIn, Facebook, and YouTube marketing
- Produce written, visual, and video content tailored to each division’s audience (contractors, developers, purchasing agents, etc.)
- Maintain consistent brand identity across all channels
- Develop trade show displays, signage, truck graphics, business cards, and uniforms
- Manage professional photography, video production, and drone content as needed
- Conduct competitor research, industry trend tracking, and client feedback analysis
- Identify opportunities in new verticals or territories
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What This Job Offers
Job Type
Full-time
Career Level
Manager
