Marketing Director

Predactiv•Palo Alto, CA

25d

About The Position

Predactiv is seeking a Marketing Director to lead our marketing strategy and execution across brand, demand generation, and lead generation, and growth initiatives. This role owns how Predactiv shows up in the market, defining our positioning, amplifying our voice through thought leadership and industry presence, driving qualified lead growth, and driving measurable business impact across our data and technology offerings. This is a hands-on role suited for a Marketing leader who combines strategic thinking with execution and thrives in environments where Marketing plays a meaningful role in shaping market perception and driving growth.

Requirements

10+ years of B2B marketing experience, with a strong track record across brand, demand and lead generation, and PR
Demonstrated ability to design and execute lead generation programs
Experience in data, SaaS, MarTech, ad-tech, or technology-driven businesses
Understanding of SEO and AEO practices
Proficiency with analytics and measurement tools such as Google Analytics, Mixpanel, or similar platforms
Experience managing agencies, budgets, and cross-functional initiatives
Exceptional communication, storytelling, and stakeholder management skills

Responsibilities

Brand Marketing and Market Presence Lead and execute an integrated marketing strategy across brand and demand generation
Own brand positioning, messaging, PR, thought leadership, and industry presence
Plan and execute industry conferences, sponsorships, and local sales events to support pipeline, awareness, and generate demand
Drive content distribution across channels including website, email, social and partner platforms
Stay informed on trends across AI, digital advertising, privacy, and measurement to inform brand positioning and campaign direction
Leverage HubSpot and AI tools to improve content workflows, campaign execution and operational efficiency
Demand and Lead Generation Own a lead generation strategy and execution to drive growth
Design and execute demand programs that convert awareness and engagement into measurable outcomes
Develop and optimize lead capture, nurturing, and follow-up frameworks in collaboration with internal teams
Continually test, measure, and refine lead generation initiatives based on performance and ROI
Campaign Strategy and Execution Drive content and distribution across websites (Predactiv and ShareThis), SEO/AEO, lifecycle email, organic social (with focus on LinkedIn), and paid media, with clear ROI accountability
Monitor, analyze, and report on campaign performance, ROI and pipeline contribution
Deliver actionable insights through dashboards, reporting, and KPI reviews; own budgets, forecasting, and spend optimization
Marketing Operations and Cross-Functional Alignment Strengthen marketing processes and communications to improve alignment and execution efficiencies
Manage agencies and vendors, aligning with budgets with accountability to outcomes
Partner with Product Marketing and Product Leadership to align brand initiatives with key launches and strategic moments
Deliver actionable insights that provide value to clients and create entry points with prospective customers
Leverage HubSpot and AI tools to improve content workflows, campaign execution and operational efficiency