Marketing Director

Talpa Supermercados • Stone Mountain, GA

4d

About The Position

Talpa Supermercados is seeking a Director of Marketing to lead the development and execution of integrated marketing strategies across multiple store locations. This role is responsible for driving brand awareness, customer acquisition, store traffic, digital engagement, and revenue growth.

The ideal candidate has strong experience in retail marketing, multicultural (Hispanic/Latino) markets, and managing multi-location campaigns in a fast-paced environment.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required
• 8–12+ years of marketing experience
• 5+ years in a leadership role
• Strategic thinking with strong execution skills
• Data-driven decision-making
• Leadership and team management
• Project management and organization
• Experience with digital marketing tools and analytics platforms

Nice To Haves

• MBA preferred
• Retail or grocery industry experience preferred
• Experience managing multi-location and e-commerce marketing programs
• Bilingual English/Spanish preferred

Responsibilities

• Develop and implement company-wide marketing strategies aligned with business objectives
• Lead brand positioning and ensure consistency across all channels and store locations
• Support new store openings, remodels, and expansion initiatives
• Provide strategic marketing insights to executive leadership
• Analyze customer behavior, trends, and market opportunities
• Plan and execute weekly, seasonal, and holiday promotions
• Partner with merchandising and operations on pricing strategies and circulars
• Drive in-store traffic and revenue through targeted campaigns
• Manage vendor-funded promotions and co-op marketing initiatives
• Oversee digital channels including website, SEO, social media, email, SMS, and mobile
• Develop customer loyalty and retention programs
• Monitor online reviews and customer feedback platforms
• Use data analytics to improve targeting, engagement, and ROI
• Manage media planning across TV, radio, print, outdoor, and digital channels
• Negotiate contracts with agencies, media partners, and vendors
• Track campaign performance and optimize marketing spend
• Lead community outreach programs, sponsorships, and events
• Build partnerships with local organizations
• Strengthen brand presence in multicultural markets
• Build, lead, and mentor the marketing team
• Manage agencies, designers, and external vendors
• Establish KPIs and accountability measures
• Track KPIs including sales lift, traffic, ROI, and customer acquisition
• Provide regular performance reports to leadership
• Use data insights to improve strategy and budget allocation

Benefits

• High-growth company with strong community presence
• Opportunity to build and scale marketing and e-commerce initiatives
• High-impact leadership role with visibility to executive team
• Collaborative, family-oriented culture

What This Job Offers

• Job Type: Full-time
• Career Level: Director