Marketing Director - 17652

Somewhere•Johannesburg, NY

5d•Remote

About The Position

The Marketing Director will be responsible for building, owning, and executing the entire marketing function from the ground up . This is a hands-on, commercially minded leadership role requiring someone who can define strategy, create structure, and personally execute across all modern marketing channels while laying the foundation for future scale. This is a full-cycle marketing role , covering: Brand Demand generation Digital marketing Content Performance marketing Product/solution marketing Analytics Go-to-market strategy

Requirements

5–12+ years in marketing, with senior ownership of strategy and execution
Proven experience building a marketing function from scratch or in a zero-to-one environment
Demonstrated success driving growth, leads, or revenue through marketing
Experience working closely with founders, executives, or sales leadership
Strong knowledge of modern digital marketing channels and tools
Deep understanding of full-funnel marketing and attribution
Experience with CRM systems, marketing automation, and analytics platforms
Ability to move seamlessly between strategy and hands-on execution
Highly self-directed and comfortable operating without structure
Strategic thinker with strong commercial acumen
Data-driven, results-oriented, and accountable
Comfortable being both builder and operator
Excellent communication and stakeholder management skills

Responsibilities

Marketing Strategy & Leadership
Develop and own the end-to-end marketing strategy aligned with company growth objectives
Define target audiences, value propositions, positioning, and messaging
Translate business goals into clear marketing plans, budgets, and KPIs
Act as the sole marketing owner initially, with responsibility to scale the function over time
Brand, Positioning & Messaging
Create and formalise the company’s brand identity, tone of voice, and visual guidelines
Own brand consistency across all touchpoints (website, sales materials, digital channels, PR)
Develop compelling messaging that clearly articulates the company’s value proposition
Demand Generation & Growth Marketing
Design and execute lead generation and demand creation strategies
Own funnel performance from awareness through conversion
Implement inbound and outbound marketing initiatives
Work closely with sales and leadership to support revenue growth
Digital Marketing & Performance Channels
Own and manage all digital channels, including:
Website strategy, optimisation, and conversion
SEO and content-driven traffic growth
Paid media (Google, LinkedIn, Meta, etc.)
Email marketing and marketing automation
Continuously test, optimise, and scale campaigns based on performance
Content, Product & Solution Marketing
Define and execute the content strategy (thought leadership, blogs, case studies, sales enablement)
Develop product/solution positioning and go-to-market plans
Create marketing assets to support sales, partnerships, and customer success
Systems, Tools & Analytics
Select and implement marketing tools (CRM integration, automation, analytics, CMS)
Build dashboards and reporting to track ROI, CAC, pipeline impact, and channel performance
Use data to drive decision-making and prioritisation
Budget Ownership & Vendor Management
Own the marketing budget and ensure cost-effective execution
Manage external agencies, freelancers, designers, and vendors as required
Decide when and how to build an internal marketing team
Scaling the Function
Design the future-state marketing operating model
Hire, onboard, and manage marketing team members as the company grows
Establish repeatable processes, documentation, and best practices