Marketing Director

Pinnacle Senior Living • Tucson, AZ

2d • Onsite

About The Position

This role is ideal for a marketer who understands that senior living is not a product—it’s a promise. You will be responsible for positioning our community as the right next chapter for independent seniors who want connection, purpose, freedom, and fun—without sacrificing comfort or autonomy. You’ll work closely with the Executive Director and leadership team to drive occupancy, strengthen brand presence, and ensure every touchpoint reflects who we truly are.

Requirements

• Marketing, sales, or brand leadership experience (senior living experience is a plus, not a requirement).
• Proven success in lead generation, occupancy growth, or customer acquisition.
• Strong written and verbal communication skills.
• Digital marketing fluency (web, email, social media, CRM systems).
• Ability to work onsite and be an active presence in the community.

Nice To Haves

• Experienced in lifestyle marketing, hospitality, senior living, healthcare, real estate, or community-based sales.

Responsibilities

• Tell Our Story Capture the lived experience of our residents through compelling storytelling (digital, print, in-person, and experiential). Highlight resident voices, daily life, activities, amenities, and culture in an authentic, engaging way. Translate “what it feels like to live here” into messaging that resonates emotionally.
• Drive Lead Generation & Occupancy Develop and execute marketing strategies to attract qualified independent-living prospects. Manage the full sales and marketing funnel—from awareness to tour to move-in. Track, analyze, and optimize marketing performance and lead sources.
• Digital & Brand Presence Oversee website content, social media, email campaigns, advertising, and community outreach. Ensure consistent brand voice, visuals, and messaging across all platforms. Leverage photography, video, and resident stories to bring the community to life.
• Community Engagement & Outreach Build relationships with local organizations, referral sources, and community partners. Plan and promote events, open houses, and resident-focused experiences. Serve as a visible ambassador of the community—on campus and off.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed