Marketing Director, Leasing
About The Position
Rexford Industrial Realty, Inc. (NYSE: REXR) is a leading, publicly traded industrial real estate investment and management company operating a $14 Billion industrial real estate portfolio. Marketing Director, Leasing We are seeking a highly creative and innovative thought-leader to play a pivotal role in the development of Rexford Industrial's dynamic marketing strategy and company vision for the Leasing division. Reporting to the VP of Marketing, The Marketing Director, Leasing will immerse themselves in Rexford Industrial's business process and identify key opportunities to support brand development and elevate the company story. The ideal candidate will possess a strong background in real estate marketing, with proven experience in driving leasing activity for commercial properties through strategic campaigns and digital innovation. They should demonstrate creativity, data-driven decision-making, excellent communication skills, and the ability to collaborate effectively with cross-functional teams and industry stakeholders. Location: #LI-Hybrid / Los Angeles, CA; Costa Mesa, CA; or Riverside, CA Work Arrangement: You will follow a hybrid work model, offering a balanced blend of remote and in-office work.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree a plus.
- 7+ years of progressive experience in marketing, with a focus on real estate, industrial property or related industry experience highly preferred.
- Highly creative and entrepreneurial mindset, approaching problems with innovative solutions at every turn.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong analytical skills with the ability to interpret data and metrics to drive decision-making combined with a keen eye for aesthetics and details.
- Exceptional leadership, communication and interpersonal skills with the ability to collaborate effectively across team
Nice To Haves
- Experience with loyalty programs a plus.
Responsibilities
- Develop and execute marketing strategies to drive leasing activity and attract prospective tenants for industrial properties.
- Manage and optimize the company’s digital presence, including website, social media and online advertising to enhance brand visibility and lead generation, as well as differentiate the brand and its property marketing.
- Conduct market research and analysis to identify trends, opportunities and competitive positioning in the industrial real estate sector.
- Create and oversee marketing campaigns and materials, including brochures, leasing emails, flyers and presentations, to effectively communicate the benefits of available properties.
- Collaborate with the leasing team to understand customer needs and tailor marketing efforts to target the right audience segments.
- Establish and maintain relationships with brokers, real estate agents and industry influencers to increase property exposure and facilitate leasing deals.
- Track and report on marketing performance metrics, such as lead generation, conversion rates and campaign ROI, to continuously improve strategies.
- Develop and manage the marketing budget for leasing, ensuring cost-effective use of resources while achieving desired outcomes.
- Organize and execute property tours, open houses and promotional events to showcase available spaces and engage potential tenants.
- Bring your creative A-game to revolutionize digital communications, brochures, leasing events and more, emboldening and pioneering the brand across projects.
- Stay current with industry trends and best practices to ensure the company’s marketing efforts remain innovative and effective.
- Promote culture of curiosity, learning, continuous improvement, and innovation.
Benefits
- Comprehensive Benefits Package Including Medical, Dental, Vision, and Life Insurance.
- Flexible Time Off
- Bonus Eligibility & Long-Term Incentives
- 401(k) Employer Match Program
- Professional Development Resources
- Robust Health & Wellness Program
- Volunteer and Community Engagement Opportunities
- Employee Resource Groups committed to Diversity, Equity, and Inclusion.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
251-500 employees
