Marketing & Digital Strategy Manager

Remington Hospitality • Dallas, TX

4h

About The Position

Reporting to the Senior Director of Marketing & Digital Strategy: Branded Hotels
& CALA, the Manager of Marketing & Digital Strategy is responsible for enhancing
the company’s use of marketing channels to improve market share and drive
revenue performance for all hotels and outlets within assigned portfolio of
hotels. The selected candidate is an entrepreneurial leader who is responsible
for brand strategy and stewardship; omni-channel marketing strategy and
execution; oversight of the hotels’ digital presence and experiential
storytelling; delivery of data-driven paid media results; email marketing; and
public relations, social media, and reputation management strategies.

The Manager of Marketing & Digital Strategy owns the development of the
marketing roadmap for the portfolio and oversees its execution. It is
responsible for the development, management, and execution of marketing and
branding initiatives including reporting, analytics, advertising, marketing
plans, collateral, videography and photography, and market research that
maximizes exposure to achieve budget, increase revenues and meet market share
targets. Keys to success will be: (1) position hotels as leaders in competitive
markets; (2) align strategic marketing KPIs; (3) structure strategic marketing
plans to effectively deliver relevant and engaging messaging to an ideal
targeted customer profile to drive commercial metrics; (4) analyze marketing and
digital performance to make data-driven recommendations on budgets and strategic
and tactical executions.

Requirements

• Dynamic leadership style, entrepreneurial spirit, and passion for driving results.
• Ability to articulate clear, concise marketing strategy, challenges, and achievements to all stakeholders.
• Ability to influence and motivate others, build momentum around common goals, and gain trust and credibility.
• Propensity to leverage data to make marketing strategy decisions.
• Proven experience and knowledge of hotel and marketing technology tools and systems.
• Excellent interpersonal skills including strong verbal, listening, and written communication.
• Self-motivated with the ability to handle multiple ongoing projects in a fast-paced team environment.
• Ability to work independently on projects and collaborate as a strong team member.
• Excellent attention to detail, flexible, and adaptable to change.
• Ability to operate under pressure and meet or exceed deadlines.
• Excellent organizational, time-management, and analytical skills.
• Imagination and creativity skills, focusing on improving financial performance through changing marketing channels.
• Ability to meet the demands of the work schedule, to be at work and on time. May occasionally require domestic & International travel and the ability to work outside of regularly scheduled hours. Schedules may vary based on business needs.
• 4-year degree required
• Bi-lingual; Fluent in English & Spanish
• 5+ years of experience in marketing communications, digital strategy, branding, public relations, etc.
• Marketing and/or Digital/eCommerce experience with branded and independent/soft branded hotels.
• Proficiency managing paid media campaigns and strategies.

Nice To Haves

• Koddi paid media buying platform
• OTA media buying platforms (Expedia, Booking.com, etc.)
• Adobe Creative Suite (Photoshop, InDesign, or Illustrator) experience
• Google Analytics and/or Google Ads (formerly AdWords) experience

Responsibilities

• Best-in-class marketing and digital presence for assigned portfolio through brand strategy and execution; experiential storytelling, content, and visual assets; and revenue generating technologies and merchandising.
• Manage and optimize the portfolio’s email marketing strategy.
• Ensure development and pull-through of hotels’ brand strategy across all consumer touch points.
• Oversight of paid media and advertising vehicles to maximize revenue delivery for portfolio of hotels.
• Champion, develop, and execute successful public relations, social media and influencer marketing strategies in partnership with internal and external resources.
• Collaborate with General Managers, Directors of Sales & Marketing, Commercial Strategy partners, and above-property leadership to deliver on-strategy marketing programs.
• Manage internal resources and external partners/agencies and hold them accountable to delivering best-in-class service and performance.
• Influence the development and execution of portfolio-wide strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level