Marketing & Development Specialist

Community Action Partnership of San Luis Obispo • San Luis Obispo, CA

3d

About The Position

The Marketing & Development Specialist works closely with the Outreach & Development Director to create and implement various marketing and fundraising strategies to expand donor/prospect and community outreach, solicitation, and cultivation. This includes nurturing relationships through targeting communications, personal outreach, networking and other events. This position oversees and creates marketing for outreach and fundraising purposes which may include advertising, creation of materials, video content, social media, e-newsletters, etc. In addition, the Marketing & Development Specialist will work with the Director to coordinate and implement 3-4 small board hosted events and possibly a large fundraising event annually.

Requirements

• An Associate’s degree and three (3) years of experience in a related field, including at least one (1) year of marketing or development experience; or a combination of education and experience totaling five (5) years.
• Valid California Driver’s License, acceptable driving record, and auto insurance.

Nice To Haves

• A Bachelor’s degree and five (5) years of marketing or development experience; or a combination of education and experience totaling nine (9) years.

Responsibilities

• Work closely with the Director to cultivate and steward current donors and prospects. This includes, but is not limited to, inviting them to meetings or events, creating and sending emails and letters; and, keeping information current in the donor database.
• Maintain and implement data maintenance including donor database, mailing lists for businesses, political leaders, media contacts, event sponsors and participants.
• Create and implement development of promotional materials, e-blasts, and advertising for agency programs and events.
• Manage website updates in coordination with other staff.
• Interview, photograph and/or video program participants for outreach and donor engagement keeping track of these stores in a shared library.
• Create social media content and post coordinating with the Communications Department (Facebook, Instagram, YouTube, LinkedIn, Nextdoor).
• Coordinate with media for outreach, promotion and editorial content including press releases, radio spots, requests for articles and responses to current events when necessary and appropriate. This includes development of media coverage, including online, radio and print media, and public access television.
• Work closely with the Director to create and implement all events.
• Respond to emails, phone calls and all correspondence in a timely and professional manner.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 1-10 employees