Marketing Dev Strategist

State Farm•Dunwoody, GA

6d•$110,000 - $150,000•Hybrid

About The Position

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good! The Marketing Strategy Development team is seeking a strategic problem solver who helps turn “what ifs’ into “here’s hows”. This role requires curiosity and a deep understanding of the complex motivations and challenges our consumers, colleagues, and business face in order to provide guardrails and direction to build effective marketing solutions. Experience in analyzing data (qual and quant), completing autonomous staff work, and executive presentations is a plus. Ability to learn and a proactive, positive attitude required. Competitive candidates will also need to demonstrate the ability to: Functions with highest level of autonomy and work within broad limits and authority on highly complex assignments requiring specialized knowledge Demonstrates change agility and champion continuous improvement initiatives Leverages broad scope and depth of knowledge in industry, company issues, competitive environment, business and area specific needs to lead, manage, and complete assignments Applies strategic business focus in all aspects of work Prioritizes and align project / initiative work based upon analysis of business needs Demonstrates leadership behaviors in all aspects of work Recognized as a trusted consultant in area of expertise, providing support for issue resolution Helps others recognize and consider enterprise-wide impacts in completion of work assignments Leads high impact strategic work

Requirements

Advanced degree in Marketing/Advertising/Business Administration preferred, 3+ years marketing experience required.
Understanding of brand and marketing performance and effectiveness measurements
Ability to consume complex data and research, connect disparate data points to draw meaningful insights
Understanding of analytic and storytelling approaches, and skilled at translating and communicating complex concepts and ideas across all levels
Ability to build and maintain relationships across teams, departments, peers, and various levels of leadership
A proven track record of driving strategic direction in aligned and actionable ways

Nice To Haves

Experience in analyzing data (qual and quant), completing autonomous staff work, and executive presentations is a plus.
Experience in a brand strategy, marketing strategy or related analytics role is highly preferred
Experience working with analytics teams, creative and media agencies

Responsibilities

Develops marketing strategies aligned with enterprise priorities while anticipating stakeholder needs
Leverages analytics and consumer insights to drive strategic development and recommendations grounded in business realities to best meet consumer needs
Responsible for developing marketing strategies, including the master brand, distribution strategy, consumer targets, segment lifecycle strategy (acquisition through cross sell, retention and advocacy) and the overall campaign marketing strategy. Inputs into these strategies will include State Farm enterprise objectives, product line goals and development plans, and distribution capabilities and strength
Contributes to setting strategic priorities across campaigns to drive objectives
Contributes to the development, evaluation and interpretation of measurement frameworks
Evaluates new opportunities for strategic alignment and marketing contribution
Develops and presents annual campaign briefs
Effectively delivers presentations to a variety of audiences
Remains current on industry trends and brings forward opportunities for innovation
Proactively identifies opportunities for increasing efficiency and consistency within work processes
Identifies appropriate stakeholders and works collaboratively to encourage diverse perspectives

Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
Potential starting salary range: $110,000 - $150,000
Starting salary will be based on skills, background, and experience
High end of the range limited to applicants with significant relevant experience
Potential yearly incentive pay up to 15% of base salary
At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!
Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.
Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!