Marketing Data & Segmentation Manager

Informa Group Plc.•New York, NY

1d•$95,000 - $105,000•Onsite

About The Position

This role is based in our 605 3rd Ave, Manhattan office. Drive data-driven marketing excellence as a technical leader in our dynamic Marketing Segmentation team. We're seeking an experienced professional to provide strategic guidance and advanced technical expertise to our Segmentation Analysts and pillar marketing teams, shaping the future of our marketing technology and data analytics capabilities. What You'll Do Team Leadership & Collaboration Partner with pillar marketing and cross-functional teams to communicate and achieve campaign engagement and revenue objectives Lead and develop a team of Segmentation Specialists/Analysts, overseeing daily operations, workload prioritization, and performance management Participate in cross-departmental and pillar marketing team training initiatives Technical Implementation & Automation Design, implement, and execute data automation solutions to deliver personalized experiences across multiple marketing channels using IIRIS and Eloqua Create advanced email segments leveraging Eloqua's segmentation tools, including behavioral filters, Eloqua programs, cloud apps, and Custom Data Objects Develop and maintain query templates using Eloqua, OBIEE, and IIRIS while ensuring compliance with email eligibility standards Data Management & Governance Oversee and enforce data hygiene standards and projects within Eloqua instances Manage comprehensive data collection standards, usage, storage, sharing, and retention policies to ensure compliance and operational efficiency Conduct data quality audits to identify inaccuracies and supervise data correction and normalization processes Collaborate closely with the Data Governance team to maintain adherence to established data processes, frameworks, and governance standards Strategic Analysis & Optimization Provide expert leadership in audience selection, optimization, propensity modeling, and persona development for targeted email marketing campaigns Develop Lead Scoring Models to enhance campaign targeting effectiveness Generate comprehensive segmentation and data health reports, identifying churn-related challenges and list growth opportunities Maintain thorough knowledge of all available contact data fields for strategic segmentation purposes Continuous Learning & Best Practices Stay current with Eloqua's evolving data management and segmentation capabilities Keep abreast of the latest email marketing and industry best practices, sharing insights and knowledge with the team

Requirements

Strong SQL foundation and advanced database query development skills
Solid experience in data operations, including data manipulation, transformation, and analysis
Minimum 5 years of segmentation experience
Proficiency in advanced database query tools (e.g., OBIEE, Treasure Data)
Advanced skills in Excel and Access
Strong understanding of data hygiene and normalization processes
Exceptional attention to detail and organizational skills
Results-driven mindset with a focus on achieving key objectives
Experience in lead scoring and segmentation strategies
Strong collaboration and communication skills (written, verbal, and presentation)
Proven ability to manage a team, projects, prioritize tasks, and effectively manage time
Externally focused, staying up to date with technology advancements and their business applications
Ability to understand and deliver solutions that align with customer needs

Responsibilities

Partner with pillar marketing and cross-functional teams to communicate and achieve campaign engagement and revenue objectives
Lead and develop a team of Segmentation Specialists/Analysts, overseeing daily operations, workload prioritization, and performance management
Participate in cross-departmental and pillar marketing team training initiatives
Design, implement, and execute data automation solutions to deliver personalized experiences across multiple marketing channels using IIRIS and Eloqua
Create advanced email segments leveraging Eloqua's segmentation tools, including behavioral filters, Eloqua programs, cloud apps, and Custom Data Objects
Develop and maintain query templates using Eloqua, OBIEE, and IIRIS while ensuring compliance with email eligibility standards
Oversee and enforce data hygiene standards and projects within Eloqua instances
Manage comprehensive data collection standards, usage, storage, sharing, and retention policies to ensure compliance and operational efficiency
Conduct data quality audits to identify inaccuracies and supervise data correction and normalization processes
Collaborate closely with the Data Governance team to maintain adherence to established data processes, frameworks, and governance standards
Provide expert leadership in audience selection, optimization, propensity modeling, and persona development for targeted email marketing campaigns
Develop Lead Scoring Models to enhance campaign targeting effectiveness
Generate comprehensive segmentation and data health reports, identifying churn-related challenges and list growth opportunities
Maintain thorough knowledge of all available contact data fields for strategic segmentation purposes
Stay current with Eloqua's evolving data management and segmentation capabilities
Keep abreast of the latest email marketing and industry best practices, sharing insights and knowledge with the team

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world

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