Marketing Data Strategy Manager

AAA Club Alliance•Cincinnati, OH

1d•Hybrid

About The Position

AAA Club Alliance is currently seeking a full-time Marketing Data Strategy Manager to join our team in Wilmington, DE, or Cincinnati, OH, or Worthington, OH. This position follows a hybrid work schedule, with on-site presence required Tuesday through Thursday. The primary duties of the Marketing Data Strategy Manager are to: Define and implement a clear data strategy for the marketing organization. Act as the primary advocate for how marketing teams use data—what exists, how it’s structured, and how it can be applied. Develop documentation, training materials, and guidelines to increase data literacy and strengthen marketing’s ability to execute data-driven campaigns. Partner with marketing stakeholders to identify new opportunities for data-led improvements. Lead efforts to enhance prospecting and customer data through enrichment tools, third-party sources, and new integrations. Evaluate and recommend enrichment partners that support improved targeting and segmentation. Ensure enriched data is compliant, governed, and fully usable within marketing platforms. Maintain high standards of data quality, ensuring marketing data is clean, accurate, current, and consistent. Build and manage data hygiene and governance processes that support reliable, trustworthy data across systems. Work closely with IT and data engineering teams to resolve data gaps, inaccuracies, and pipeline issues. Partner with CRM, lifecycle, product marketing, and digital experience teams to enable segmentation, triggers, personalization rules, and journey logic. Collaborate with MarTech platform owners to ensure systems are fully prepared to support personalization at scale. Work closely with digital teams to ensure data powers onsite and cross-channel personalization. Collaborate with external vendors and internal analytics teams to continuously enhance marketing’s data environment and capabilities. Other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Data Analytics, Business, or related field (Master’s preferred).
5 years minimum in marketing operations, MarTech, data strategy, CRM, or related fields is required.
Proven experience with data governance, enrichment, and quality frameworks is required.
Familiarity with CDPs, Customer Relationship Management (CRM) platforms, and marketing technology ecosystems is required.
Understanding of data architecture, integrations, and compliance standards.
Marketing data structures and lifecycle management.
Data governance principles and compliance regulations (e.g., GDPR, CCPA).
MarTech platforms (e.g., Salesforce, Adobe Experience Cloud, CDPs).
Data analysis and interpretation for marketing use cases.
Vendor evaluation and integration planning.
Ability to translate complex data concepts into actionable marketing strategies.

Responsibilities

Define and implement a clear data strategy for the marketing organization.
Act as the primary advocate for how marketing teams use data—what exists, how it’s structured, and how it can be applied.
Develop documentation, training materials, and guidelines to increase data literacy and strengthen marketing’s ability to execute data-driven campaigns.
Partner with marketing stakeholders to identify new opportunities for data-led improvements.
Lead efforts to enhance prospecting and customer data through enrichment tools, third-party sources, and new integrations.
Evaluate and recommend enrichment partners that support improved targeting and segmentation.
Ensure enriched data is compliant, governed, and fully usable within marketing platforms.
Maintain high standards of data quality, ensuring marketing data is clean, accurate, current, and consistent.
Build and manage data hygiene and governance processes that support reliable, trustworthy data across systems.
Work closely with IT and data engineering teams to resolve data gaps, inaccuracies, and pipeline issues.
Partner with CRM, lifecycle, product marketing, and digital experience teams to enable segmentation, triggers, personalization rules, and journey logic.
Collaborate with MarTech platform owners to ensure systems are fully prepared to support personalization at scale.
Work closely with digital teams to ensure data powers onsite and cross-channel personalization.
Collaborate with external vendors and internal analytics teams to continuously enhance marketing’s data environment and capabilities.
Other duties as assigned.

Benefits

A competitive salary commensurate with experience.
Comprehensive health benefits package.
Up to three weeks of paid time off accrued during your first year.
Annual Bonus Plan.
401(K) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement.
Paid time off to volunteer & company-sponsored volunteer events throughout the year.
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
401k plan with company match up to 7%
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Free AAA Membership
Continual learning reimbursement up to $5,250 per year