Marketing Data Operations Analyst - REMOTE

Jobgether

1d • $76,800 - $186,200 • Remote

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Data Operations Analyst. In this role, you will leverage data to drive effective marketing campaigns by creating targeted audience segments and managing the marketing database. You will collaborate closely with regional marketing teams to understand their priorities and ensure that data strategies are aligned with business objectives. Your work will directly impact the organization by enhancing database integrity and developing innovative segmentation strategies to improve campaign engagement. This is a crucial role that contributes to maximizing the effectiveness of our marketing efforts across various markets.

Requirements

• 5+ years of relevant experience with large-scale databases focusing on both B2C and B2B data.
• Strong knowledge of marketing data sources, tools, and technologies including CRM systems and marketing automation platforms.
• Proficient in data analysis and reporting, with strong expertise in SQL or equivalent.
• Detail-oriented with an analytical mindset and ability to derive actionable insights from data.
• Excellent communication skills to collaborate with cross-functional teams and explain complex concepts clearly.
• Problem-solving mindset, capable of working independently and taking initiative.

Responsibilities

• Apply best practices to uphold high standards of data quality, facilitating precise audience and segmentation reporting and analysis.
• Lead continuous improvement efforts to enhance data quality within the database to maximize marketable audiences.
• Create and develop segmentation models for improved audience targeting.
• Gather marketing requirements to build effective audience lists for campaigns.
• Define audience criteria in alignment with regional priorities and effective segmentation.
• Collaborate with marketers to create and test new audience segments, presenting ideas to enhance database performance.
• Conduct training sessions with the marketing team to improve understanding and use of the marketing database.
• Ensure compliance with privacy laws and internal opt-in requirements for data handling.
• Collaborate with the Data Operations Team and cross-functional IT and Data Teams to maintain an up-to-date marketing database.
• Support in processing and managing incoming lead data for accurate classification.

Benefits

• Competitive salary range between $76,800 and $186,200.
• Comprehensive benefits program supporting physical, mental, emotional, and financial health.
• Opportunities for professional growth and career advancement.
• Flexible work environment that supports work-life balance.
• Access to a collaborative workplace culture focused on employee happiness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed