Marketing Data Operations Analyst - REMOTE
About The Position
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Data Operations Analyst. This role is pivotal in managing the integrity and efficacy of the marketing database to drive impactful marketing campaigns. The Analyst will collaborate closely with regional marketing teams to align data strategies with marketing objectives. By leveraging data for audience segmentation and campaign management, they will enhance database performance and ensure compliance with privacy regulations. This position plays a critical role in ensuring that the marketing operations are data-driven and aligned with market demands.
Requirements
- 5+ years of experience working with large-scale databases focusing on B2C/B2B data.
- Strong knowledge of marketing data sources and technologies including CRM systems and marketing automation platforms.
- Expertise in data analysis, reporting, and proficiency in SQL or equivalent.
- Detail-oriented with a strong analytical mindset to convert data into actionable insights.
- Excellent communication skills to engage with cross-functional teams and stakeholders.
- Problem-solving mindset with the ability to work independently and proactively.
Responsibilities
- Apply best practices to uphold high standards of data quality, ensuring precise audience and segmentation reporting.
- Lead continuous efforts to improve data quality within the database for optimal audience targeting.
- Create and develop segmentation models for enhanced audience targeting.
- Gather marketing requirements to build effective audience lists for campaigns.
- Facilitate communication with the marketing team to define audience criteria and ensure alignment with regional priorities.
- Collaborate with marketers to create and test new audience segments, enhancing database engagement.
- Conduct ongoing training sessions with the marketing team on effective utilization of the marketing database.
- Ensure compliance with privacy laws and internal opt-in requirements for all data.
- Work with cross-functional teams to keep the marketing database updated and relevant.
- Support the management of incoming lead data for accurate classification.
Benefits
- Competitive salary with a range from $76,800.00 to $186,200.00 based on experience.
- Total Direct Compensation philosophy inclusive of base salary, bonuses, and equity value.
- Flexible work schedule harmonized with US, Canadian & LATAM markets.
- Access to a variety of perks promoting physical, mental, and financial well-being.
- Opportunities for professional growth within a collaborative, supportive environment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
