Marketing Data & Analytics Manager
About The Position
Metro Vein Centers is a rapidly growing healthcare practice specializing in state-of-the-art vein treatments. Our board-certified physicians and expert staff are on a mission to improve people’s quality of life by relieving the painful, yet highly treatable symptoms of vein disease—such as varicose veins and heavy, aching legs. With over 60 clinics across 7 states, and still growing, we’re building the future of vein care—delivering compassionate, results-driven care in a modern, patient-first environment. We proudly maintain a Net Promoter Score (NPS) of 93, the highest patient satisfaction in the industry. We’re seeking a Marketing Data & Analytics Manager to help own and evolve our marketing measurement, integration workflows, and CRM data strategy. This is a highly cross-functional role that supports performance reporting, platform connectivity, lifecycle data management, and attribution logic across our marketing ecosystem. This person must be comfortable working with marketing, sales, analytics, and engineering partners, and have hands-on experience with most of the following platforms HubSpot, Tableau, Improvado, Census/Fivetran, SQL, Google Bigquery, DBT, Portable and data warehouses. You’ll be the go-to person for getting the right data into the right systems—cleanly, accurately, and on time.
Requirements
- 2–3+ years experience in a marketing analytics, martech, or similar role
- Hands-on experience with: HubSpot CRM and marketing automation Tableau (or similar BI tools) Familiar with data warehouses–particurlarly Google BigQuery and solid grasp of SQL
- Experience integrating and troubleshooting third-party marketing platforms with CRMs
- Experience with ETL processes in relation to common marketing data platforms and data warehouses
- Working knowledge of conversion APIs (e.g., Meta CAPI, Google Enhanced Conversions), server-side tagging, and Google Tag Manager and for compliant and accurate marketing attribution.
- Working understanding of data governance, naming conventions, and field mapping across platforms
- Able to QA, debug, and validate tracking discrepancies between source-of-truth platforms (e.g. CRM vs ad platform vs analytics)
- Strong project management and communication skills—you’ll work across teams and with multiple
- Organized, curious, and detail-oriented—you catch what others miss and know how to QA your own work
- Able to troubleshoot technical issues and communicate solutions clearly with non-technical stakeholders
- Experience in a multi-location business, healthcare, or patient journey tracking a plus
Nice To Haves
- Plus: Some familiarity with Improvado, Portable, Census, Fivetran (or similar data pipeline and ETL tools)
- Understands how to navigate data restrictions and system complexities in a HIPAA‑compliant environment, ensuring all marketing workflows, integrations, and data handling meet privacy and compliance standards.
Responsibilities
- Build and manage reports across paid and organic channels: Ads, SEO, Social, Influencer, Website, Lifecycle
- Track and analyze patient journey data from ad click to treatment conversion
- Develop dashboards in Hubspot, Tableau, and Excel and assist with data visualization for leadership
- Perform list segmentation and reporting for email, direct mail, and ad targeting (e.g., by zip code, treatment stage, etc.)
- Monitor attribution trends and conversion funnel performance using internal and on-platform data
- Own and maintain marketing tech stack integrations, including: HubSpot, Postie, IgnitePost, CallRail, Switch, Google Tag Manager
- Ensure clean, timely data passbacks from marketing into sales systems and vice versa
- Troubleshoot conversion tracking issues across new and existing marketing channels
- Help stand up new marketing channels by leading data pipeline, tracking, and attribution setup
- Maintain website data capture integrity and ensure proper funnel tagging
- Develop marketing workflows within HubSpot and coordinate data flow across systems
- Monitor and manage CRM data quality, especially as it relates to marketing attribution and lifecycle workflows
- Create and track lifecycle metrics such as treatment plan progress and flag marketing/sales handoff issues
Benefits
- Medical, Dental, and Vision Insurance
- 401(k) with Company Match
- Paid Time Off (PTO) + Paid Company Holidays
- Company-Paid Life Insurance
- Short-Term Disability Insurance
- Employee Assistance Program (EAP)
- Career Growth & Development Opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
