Marketing Data Analytics Intern

Heilind Electronics • Plano, TX

1d

About The Position

The Data Analytics Intern will assist the marketing team in collecting, cleaning, and interpreting marketing performance data to improve supplier co-op reporting and ROI analysis. The intern will leverage Adriel, marketing's BI platform, to track campaign performance, visualize key metrics, and support leadership in data-driven decision making across three brands.

Requirements

• Pursuing a bachelor's degree in data MIS, Data Analytics, Business Intelligence, or related field.
• Strong proficiency in Excel/Google Sheets
• Basic understanding of digital marketing metrics (CTR, CPC, conversion rate, ROAS).
• Comfortable working with structured data sets and large spreadsheets.
• Strong analytical thinking, problem-solving ability, and attention to detail.
• Excellent written and verbal communication skills.
• To perform the position, you must be a U.S. Person as defined by ITAR. ITAR defines a US Person as a US Citizen, US Permanent Resident (I.e., 'Green Card Holder'), Political Asylee, or Refugee.

Responsibilities

• Collect, clean, and organize marketing data from multiple sources (Adriel, HubSpot, Google Ads, supplier reports, social media dashboards, and CRM exports).
• Maintain consistency and accuracy across data sets from Heilind, ICC, and DB Roberts.
• Support integration of new campaign data feeds into Adriel and assist in QA testing of dashboards.
• Ensure all marketing performance data is properly tagged, categorized, and aligned to co-op funding guidelines.
• Assist in building and maintaining Adriel dashboards for campaign performance, supplier spend, digital effectiveness, and ROI metrics.
• Help define KPIs and ensure they reflect accurate metrics across global marketing activities.
• Provide weekly and monthly summary visualizations for leadership and supplier reviews.
• Support preparation of supplier marketing reports, aligning data with co-op reimbursement requirements.
• Track and compare supplier-funded marketing activity versus ROI benchmarks.
• Prepare presentation-ready insights for supplier QBRs (Quarterly Business Reviews).
• Identify trends and anomalies in campaign performance data that may indicate optimization opportunities.
• Analyze campaign performance to identify top-performing content, channels, and geographies.
• Present findings to marketing management with recommendations for improving efficiency and supplier ROI.
• Work closely with digital marketing and supplier marketing teams to ensure reporting accuracy.
• Support data requests from sales branches or regional marketing teams for specific supplier programs.
• Partner with IT and BI support teams to troubleshoot data connectivity or platform issues.

What This Job Offers

• Career Level: Intern
• Number of Employees: 501-1,000 employees