Marketing Data Analyst

Leslie's Pool Supplies • Phoenix, AZ

1d • Hybrid

About The Position

Founded in 1963, Leslie's is the largest and most trusted direct-to-consumer brand in the U.S. pool and spa care industry. They serve the aftermarket needs of residential and professional consumers with an extensive and largely exclusive assortment of essential pool and spa care products, operating an integrated ecosystem of 900+ retail locations, backyard service and repair, a robust digital platform, and manufacturing and distribution divisions across 35+ states. Leslie's values the development and growth of its team, striving to create a positive and fun atmosphere where Team Members feel valued. The Marketing Analyst role is critical for driving data-informed decision-making across the marketing department. This position involves compiling, maintaining, and visualizing regular reports on marketing performance across digital, traditional, and in-store channels. The analyst will identify trends, uncover opportunities, and provide actionable insights to improve ROI, optimize spend, and enhance overall marketing performance. This role requires a strong analytical mindset, attention to detail, and the ability to translate complex data into meaningful stories that guide strategy and execution, collaborating closely with cross-functional teams to align with overall marketing objectives. This position is based at the corporate office in Phoenix, AZ, and follows a hybrid work schedule. Remote work is not available, and candidates must reside within commuting distance as relocation assistance is not provided. Applicants must be authorized to work in the United States without the need for current or future employer-sponsored visa support.

Requirements

• Minimum 2 years in a similar position or performing similar duties.
• Minimum 2 years working with SQL.
• Familiarity with marketing platforms; Meta Ads Manager, Google Ads, Hubspot and similar.
• Proficiency with Excel and Google Analytics (GA4).
• Bachelor’s degree or equivalent in Marketing or related discipline.
• Strong organizational skills with ability to manage competing priorities.
• Ability to analyze marketing performance metrics and provide actionable insights.
• Highly organized, able to prioritize, & work independently as well as in a team environment.
• Ability to communicate effectively & professionally (written/orally).
• Ability to work in a fast-paced environment.
• Strong analytical and technical skills with a deep understanding of marketing performance metrics.
• Highly proficient in data interpretation, comfortable working across multiple marketing and analytics platforms, and able to translate complex data into clear, actionable insights.
• Attention to detail, intellectual curiosity, and a proactive approach to problem-solving are essential.
• Strong communication and collaboration skills, enabling the analyst to effectively partner with cross-functional teams and influence decision-making through data-driven storytelling.
• Candidates must reside within commuting distance.
• Applicants must be authorized to work in the United States without the need for current or future employer-sponsored visa support.

Nice To Haves

• Retail and Omni marketing experience a plus.

Responsibilities

• Develop, maintain, and distribute recurring marketing performance reports and dashboards across paid, owned, and earned channels.
• Analyze campaign performance data to identify trends, uncover insights, and make recommendations that optimize marketing effectiveness and ROI.
• Partner with channel leads (e.g., Paid Media, CRM, Ecommerce, Retail Marketing) to implement precision audience marketing and measure performance against KPIs and business goals.
• Consolidate data from multiple platforms (e.g., Google Analytics, Meta Ads Manager, Google Ads, CRM, and other tools) into cohesive performance narratives.
• Support A/B testing, attribution modeling, and other measurement methodologies to inform campaign strategy and creative direction.
• Support analysis of customer segment trends.
• Deliver ad hoc analyses and presentations to senior leadership to support strategic planning and performance reviews.
• Stay current on emerging analytics tools, digital marketing trends, and measurement best practices.

Benefits

• Comprehensive medical, pharmacy, dental, & vision plan options.
• Health savings account (with enrollment in the high deductible health plan option).
• Health & dependent care flexible spending accounts.
• Company-paid basic life and AD&D insurance.
• Voluntary supplemental life insurance.
• Company-paid short-term disability and voluntary long-term disability insurance.
• Pre-tax and Roth 401(k) with company match.
• Paid vacation, sick, and bereavement leave.
• Paid holidays, including a floating personal day.
• Employee assistance and wellness programs.
• Earned Wage access is available, allowing early access to a portion of your earned wages before payday.
• Product discounts at Leslie’s Retail stores.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level